Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Roundys's intangible assets for the quarter that ended in Sep. 2015 was $298 Mil.
Roundys Intangible Assets Historical Data
The historical data trend for Roundys's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Roundys (NYSE:RNDY) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Roundys Intangible Assets Related Terms
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Roundys, Inc. is a Midwest supermarket founded in 1872 as a privately owned food wholesaling company. The Company is a food retailer in the state of Wisconsin. It owns and operates 163 retail grocery stores, of which 121 are located in Wisconsin, 29 are located in Minnesota and 13 are located in Illinois. It also distributes a full line of food and non-food products from three wholesale distribution centers and provides services to one independent licensee retail grocery store in Wisconsin. The Company completed the initial public offering on February 13, 2012. Its stores feature expansive meat, produce, deli and other perishable products and specialty and prepared foods departments. It also offers a line of health and beauty care products and a selection of seasonal merchandise to maximize the conveniences offered to its customers. The Company operates retail grocery stores under its Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's retail banners. Many of its product categories include natural and organic options, catering to its customers' focus on healthier eating choices. It provides its customers with a compelling one-stop shopping experience featuring a level of customer service in its attractive and convenient stores. The Company's products can be classified as non-perishable, perishable and non-food. Non-perishable food categories consist of grocery, frozen, and dairy products. Perishable categories include produce, meat, seafood, deli, bakery and floral. Non-food includes general merchandise, health and beauty care, pharmacy, and alcohol. It distributes personalized offers to customers via email/ digital communication, in-store coupons and direct mail communications based on specific behaviors, measured through its loyalty card activity. The Company competes with conventional, national and regional supercenters such as; New Albertson's, Inc., Costco, Target and Wal-Mart, Woodman's and Meijer's, Festival Foods and Piggly Wiggly, Aldi, Trader Joe's and Whole Foods, and local supermarkets, natural foods stores, smaller specialty stores and farmers' markets. The Company is subject to federal, state and local laws and regulations relating to zoning, land use, environmental protection, work place safety, public health, community right-to-know, alcoholic beverage sales, tobacco sales and pharmaceutical sales.
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