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eLong (LONG) ROC (Joel Greenblatt) % : -1,476.40% (As of Dec. 2015)


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What is eLong ROC (Joel Greenblatt) %?

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. eLong's annualized ROC (Joel Greenblatt) % for the quarter that ended in Dec. 2015 was -1,476.40%.

The historical rank and industry rank for eLong's ROC (Joel Greenblatt) % or its related term are showing as below:

LONG's ROC (Joel Greenblatt) % is not ranked *
in the Travel & Leisure industry.
Industry Median: 9.28
* Ranked among companies with meaningful ROC (Joel Greenblatt) % only.

eLong's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was 0.00% per year.


eLong ROC (Joel Greenblatt) % Historical Data

The historical data trend for eLong's ROC (Joel Greenblatt) % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

eLong ROC (Joel Greenblatt) % Chart

eLong Annual Data
Trend Dec06 Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15
ROC (Joel Greenblatt) %
Get a 7-Day Free Trial Premium Member Only Premium Member Only 117.15 -114.27 -224.84 -312.78 -1,103.96

eLong Quarterly Data
Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15
ROC (Joel Greenblatt) % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -714.55 -877.07 -1,311.62 -648.16 -1,476.40

Competitive Comparison of eLong's ROC (Joel Greenblatt) %

For the Leisure subindustry, eLong's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


eLong's ROC (Joel Greenblatt) % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, eLong's ROC (Joel Greenblatt) % distribution charts can be found below:

* The bar in red indicates where eLong's ROC (Joel Greenblatt) % falls into.



eLong ROC (Joel Greenblatt) % Calculation

Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:

ROC (Joel Greenblatt) %=EBIT/Average of (Net fixed Assets + Net Working Capital)

EBIT stands for Earnings Before Interest and Taxes.

Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.

GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.

Working Capital(Q: Sep. 2015 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(55.761 + 0 + 74.378) - (144.509 + 38.013 + 26.322)
=-78.705

Working Capital(Q: Dec. 2015 )
=(Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Defer. Rev. + Other Current Liabilities)
=(36.526 + 0 + 59.867) - (138.094 + 27.467 + 22.904)
=-92.072

When net working capital is negative, 0 is used.

So ROC (Joel Greenblatt) % of eLong for the quarter that ended in Dec. 2015 can be restated as:

ROC (Joel Greenblatt) %(Q: Dec. 2015 )
=EBIT/Average of (Net fixed Assets + Net Working Capital)
=EBIT/Average of (Property, Plant and Equipment+Net Working Capital)
     Q: Sep. 2015  Q: Dec. 2015
=EBIT/( ( (Property, Plant and Equipment + Net Working Capital) + (Property, Plant and Equipment + Net Working Capital) )/ count )
=-236.504/( ( (16.718 + max(-78.705, 0)) + (15.32 + max(-92.072, 0)) )/ 2 )
=-236.504/( ( 16.718 + 15.32 )/ 2 )
=-236.504/16.019
=-1,476.40 %

Note: The EBIT data used here is four times the quarterly (Dec. 2015) EBIT data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


eLong  (NAS:LONG) ROC (Joel Greenblatt) % Explanation

The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.

Joel Greenblatt uses his definition of Return on Capital and Earnings Yield (Joel Greenblatt) % to rank companies.


eLong ROC (Joel Greenblatt) % Related Terms

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eLong (LONG) Business Description

Traded in Other Exchanges
N/A
Address
eLong Inc was incorporated in the British Virgin Islands on April 4, 2001. The Company is in the business of mobile and online hotel reservations in China, offering consumers a hotel network of domestic and international properties. It enable travelers to make informed hotel and air ticket booking decisions through its website and mobile applications and easy to use tools such as destination guides, photos, virtual tours, maps and user reviews. Its largest shareholders are Expedia and Tencent. Its revenues are mainly derived from hotel reservations, and to a lesser extent from air ticketing. The Company offers 24-hour hotel booking, and various options with a variety of booking models, price points and payment choices for its customers, including budget, three-, four- and five-star hotels, short-stay apartments, and groupbuy hotels. The Company acts mainly as an agent in its hotel transactions. It makes room reservations based on customer inquiries and, upon the completion of a customer's stay, it calculate its commissions, which are generally a percentage of the nightly hotel room rate or a fixed amount per room night, which the hotels pay to it on a monthly basis. It also confirms with the hotel the length of the customer's stay. It also provides 24-hour air ticketing services through its toll-free customer service center, mobile applications and websites. It acts as an agent for all main airlines in China as well as international airlines that operate flights originating in China. It makes flight reservations through TravelSky GDS, which is the operator of the nationwide system for air ticket reservations in China, and issue air tickets using its branch offices and local agents. The Company markets its services through a combination of online marketing, media advertising, co-marketing with established brands of other companies and direct marketing. It competes with other online travel agencies such as Ctrip, as well as groupbuy companies which provide online hotel booking such as Meituan and travel search companies which provide online hotel booking such as Qunar. The air ticketing business is subject to the supervision of the CAAC and its regional branches. The travel agency industry is subject to the supervision of the CNTA and local tourism administrations.

eLong (LONG) Headlines

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