Boulder Brands (Boulder Brands) Short Interest

Boulder Brands Inc, a Delaware corporation was incorporated on May 31, 2005. The Company was formerly known as Smart Balance, Inc. The Company is a marketer of functional food products under the Smart Balance, Earth Balance and Bestlife trademarks. Its products are sold in mass merchandise, grocery, natural food, and club stores throughout the U.S. and Canada. The Company's health and wellness platform consists of brands that target specific health trends: the Glutino and Udi's Gluten Free brands for gluten-free diets; the Earth Balance brand for plant-based diets; the Level Life brand for diabetic diets; EVOL foods for consumers seeking pure and simple ingredients; and the Smart Balance brand for heart healthier diets. The Company distributes its products in all key retail channels, including natural, grocery, club and mass merchandise, and also has a presence in the foodservice and industrial channels. Its business consists of two reportable segments: Smart Balance and Natural. The Natural segment consists of its Glutino, Udi's, Earth Balance and EVOL branded products. The Smart Balance segment consists of its Smart Balance branded products in spreads, butter, grocery and milk and its Level Life products. A majority of its products are sold through supermarket chains and food wholesalers. Its products are available in all 50 states. The Company's products compete with branded products as well as generic and private-label products of food retailers, wholesalers and cooperatives. The Company attempts to protect its intellectual property rights through a combination of patent, trademark, copyright, and trade secret laws, as well as licensing agreements, third-party confidentiality, nondisclosure, and assignment agreements, and by policing third-party misuses of its intellectual property. The manufacturing, packaging, labeling, advertising, distribution and sale of its products are subject to regulation by various government agencies.