Marcus (Marcus) Average Daily Rate (USD) : 213.05 (As of Sep. 2023)

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What is Marcus Average Daily Rate (USD)?

Average Daily Rate (USD) is a metric widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day. Higher ADR is better. However, it does not tell the complete story about a hotel’s revenue.

Marcus's Average Daily Rate (USD) for the quarter that ended in Sep. 2023 was 213.05 , which higher from pervious quarter (Jun. 2023)'s result by 13.72%.

Marcus's Average Daily Rate (USD) for the annual that ended in Dec. 2023 was 186.43 , which higher from pervious year (Dec. 2022)'s result by 4.50%.

The historical rank and industry rank for Marcus's Average Daily Rate (USD) or its related term are showing as below:

MCS's Average Daily Rate (USD) is not ranked ^*
in the Media - Diversified industry.
Industry Median:
* Ranked among companies with meaningful Average Daily Rate (USD) only.

Marcus Average Daily Rate (USD) Historical Data

The historical data trend for Marcus's Average Daily Rate (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Marcus Average Daily Rate (USD) Chart

Marcus Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Average Daily Rate (USD)

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Revenue per Available Room (USD)

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MarcusQuarterly Data

Trend

Jun17

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Sep20

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Sep21

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Average Daily Rate (USD)

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Revenue per Available Room (USD)

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Competitive Comparison of Marcus's Average Daily Rate (USD)

For the Entertainment subindustry, Marcus's Average Daily Rate (USD), along with its competitors' market caps and Average Daily Rate (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Marcus (NYSE:MCS) Average Daily Rate (USD) Calculation

Average Daily Rate (USD) is calculated as

Average Daily Rate (USD)

Average Rooms Revenue Earned

Number of Rooms Sold

Marcus (NYSE:MCS) Average Daily Rate (USD) Explanation

Average Daily Rate (USD) is a key performance indicator widely used in the hospitality industry to indicate the average revenue earned for an occupied room on a given day.

Average Daily Rate (USD) is calculated by taking the average revenue earned from rooms and dividing it by the number of rooms sold, excluding complimentary rooms and rooms occupied by staff. A rising ADR suggests that a hotel is increasing the money it's making from renting out rooms. The ADR can be compared against its historical values to get the trends and determine the hotel’s performance.

However, The ADR does not tell the complete story about a hotel’s revenue, as it does not subtract charges such as commissions and rebates. It’s usually combined with Revenue per Available Room (USD) and Average Occupancy Rate % to measure the operating performance of a hotel.

Marcus Average Daily Rate (USD) Related Terms

Thank you for viewing the detailed overview of Marcus's Average Daily Rate (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.

Marcus (Marcus) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Marcus Corp (NYSE:MCS) » Definitions » Average Daily Rate (USD)

Comparable Companies

Traded in Other Exchanges

3L1:Germany

Address

100 East Wisconsin Avenue, Suite 1900, Milwaukee, WI, USA, 53202-4125

Website

http://www.marcuscorp.com

Marcus Corp is engaged in two business segments, which are Theatres and Hotels and Resorts. The Theatre segment operates multiscreen motion picture theatres in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio, a family entertainment center in Wisconsin and a retail center in Missouri; Hotels and Resorts segment owns and operates full-service hotels and resorts in Wisconsin, Illinois, Oklahoma, and Nebraska and manages full-service hotels, resorts and other properties in Wisconsin, Minnesota, Texas, Nevada, California, and North Carolina. It generates maximum revenue from the Theatres segment.

Executives

Michael Reade Evans	officer: Pres., Marcus Hotels & Resorts	100 EAST WISCONSIN AVENUE, SUITE 1900, MILWAUKEE WI 53202-4125
Mark A Gramz	officer: Pres., Marcus Theatres Corp*	100 EAST WISCONSIN AVENUE, SUITE 1900, MILWAUKEE WI 53202-4125
Austin M Ramirez	director	ONE MAIN STREET, EVANSVILLE IN 47708
Brian Jay Stark	director	3600 SOUTH LAKE DRIVE, ST. FRANCIS WI 53235
Katherine M. Gehl	director	C/O GEHL FOODS, N116 W15970 MAIN STREET, GERMANTOWN WI 53022
Bruce J Olson	director, officer: Group Vice President
Thomas F Kissinger	officer: General Counsel and Secretary
Chad M Paris	officer: CFO & Treasurer	833 EAST MICHIGAN STREET, SUITE 900, MILWAUKEE WI 53202
Gregory S Marcus	officer: Senior Vice President	100 EAST WISCONSIN AVENUE, SUITE 1900, MILWAUKEE WI 53202-4125
Diane M Gershowitz	director, 10 percent owner
Rolando B Rodriguez	officer: Pres. & CEO - Marcus Theatres	C/O AMC ENTERTAINMENT INC, 920 MAIN ST, KANSAS CITY MO 64105
Douglas A Neis	officer: CFO and Treasurer
David M Baum	director	784 MORRIS TURNPIKE #367, SHORT HILLS NJ 07078
Vss-southern Holdings Llc	10 percent owner	C/O VERONIS SUHLER STEVENSON, 390 PARK AVENUE, NEW YORK NY 10022
Philip L Milstein	director	390 PARK AVENUE, SUITE 600, NEW YORK NY 10022