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Criteo (Criteo) Cash Ratio : 0.29 (As of Dec. 2023)


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What is Criteo Cash Ratio?

The Cash Ratio measures a company’s ability to meet its short-term obligations with cash and near-cash resources. It is calculated as a company's Cash, Cash Equivalents, Marketable Securities divides by its Total Current Liabilities. Criteo's Cash Ratio for the quarter that ended in Dec. 2023 was 0.29.

Criteo has a Cash Ratio of 0.29. It indicates that there are more current liabilities than Cash, Cash Equivalents, Marketable Securities, and the company does not have sufficient cash on hand to pay off its short-term debt.

The historical rank and industry rank for Criteo's Cash Ratio or its related term are showing as below:

CRTO' s Cash Ratio Range Over the Past 10 Years
Min: 0.29   Med: 0.68   Max: 1.34
Current: 0.29

During the past 13 years, Criteo's highest Cash Ratio was 1.34. The lowest was 0.29. And the median was 0.68.

CRTO's Cash Ratio is ranked worse than
65.4% of 1023 companies
in the Media - Diversified industry
Industry Median: 0.54 vs CRTO: 0.29

Criteo Cash Ratio Historical Data

The historical data trend for Criteo's Cash Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Criteo Cash Ratio Chart

Criteo Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Cash Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.69 0.81 0.84 0.35 0.29

Criteo Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Cash Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.35 0.33 0.26 0.22 0.29

Competitive Comparison of Criteo's Cash Ratio

For the Advertising Agencies subindustry, Criteo's Cash Ratio, along with its competitors' market caps and Cash Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Criteo's Cash Ratio Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's Cash Ratio distribution charts can be found below:

* The bar in red indicates where Criteo's Cash Ratio falls into.



Criteo Cash Ratio Calculation

The Cash Ratio measures a company's ability to meet its short-term obligations with its cash and near-cash resources.

Criteo's Cash Ratio for the fiscal year that ended in Dec. 2023 is calculated as:

Cash Ratio (A: Dec. 2023 )=Cash, Cash Equivalents, Marketable Securities/Total Current Liabilities
=342.311/1180.487
=0.29

Criteo's Cash Ratio for the quarter that ended in Dec. 2023 is calculated as:

Cash Ratio (Q: Dec. 2023 )=Cash, Cash Equivalents, Marketable Securities/Total Current Liabilities
=342.311/1180.487
=0.29

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Criteo  (NAS:CRTO) Cash Ratio Explanation

The cash ratio is more conservative than other liquidity ratios, such as Quick Ratio and Current Ratio, because it only considers a company's most liquid resources. The numerator of cash ratio only considers Cash, Cash Equivalents and marketable securities. Other current assets, such as accounts receivable and inventories, are not included. The rationale is that these assets may require time to be transformed into cash, and the amount of money received is also uncertain.

The cash ratio shows a company’s ability to pay all current liabilities immediately without selling or liquidating other assets. Generally speaking, a higher cash ratio suggests the company has a stronger ability to cover its short-term debt. However, a high cash ratio could also indicate inefficient management: the company is inefficient in making full utilization of cash to invest protential profitable project. It may also suggest that the company is not confident about future profitability.

In general, the higher the cash ratio, the better the company's liquidity position.


Criteo Cash Ratio Related Terms

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Criteo (Criteo) Business Description

Traded in Other Exchanges
Address
32 Rue Blanche, Paris, FRA, 75009
Headquartered in Paris, Criteo is one of the leading ad-tech companies in the digital advertising market. Its technology, allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically. The firm also provides technology allowing retailers to effectively manage their ad inventories and improve yield optimization.
Executives
Megan Clarken officer: Chief Executive Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Ryan Damon other: EVP, Gen. Counsel & Secretary C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Sarah Js Glickman officer: Chief Financial Officer 60 BINNEY STREET, C/O BLUEBIRD BIO, INC., CAMBRIDGE MA 02142
Van Der Kooi Frederik director C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Marie Lalleman director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Nathalie Balla director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Rachel Picard director C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
James Warner director 135 WEST 18TH STREET, 5TH FLOOR, NEW YORK NY 10011
Edmond Mesrobian director 10 S ALMADEN BLVD, 16TH FLOOR, SAN JOSE CA 95113
Jean-baptiste Rudelle director, officer: Executive Chairman C/O CRITEO S.A., 32 RUE BLANCHE, PARIS I0 75009
David J Anderson officer: Interim CFO C/O HONEYWELL INTERNATIONAL INC, 101 COLUMBIA ROAD, MORRISTOWN NJ 09762
Dan Teodosiu officer: Chief Technology Officer C/O CRITEO, 32 RUE BLANCHE, PARIS I0 75009
Mary Spilman officer: Chief Revenue Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 12TH FLOOR, NEW YORK NY 10016
Eric Eichmann director, officer: Chief Executive Officer C/O CRITEO LEGAL DEPT., 387 PARK AVENUE SOUTH, 11TH FLOOR, NEW YORK NY 10016
Pesquidoux Hubert De director TEKELEC, 5200 PARAMOUNT PARKWAY, MORRISVILLE NC 27560