United Online (United Online) Gross Margin % : 57.13% (As of Mar. 2016)

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What is United Online Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. United Online's Gross Profit for the three months ended in Mar. 2016 was $10.5 Mil. United Online's Revenue for the three months ended in Mar. 2016 was $18.4 Mil. Therefore, United Online's Gross Margin % for the quarter that ended in Mar. 2016 was 57.13%.

The historical rank and industry rank for United Online's Gross Margin % or its related term are showing as below:

UNTD's Gross Margin % is not ranked ^*
in the Interactive Media industry.
Industry Median: 60.86
* Ranked among companies with meaningful Gross Margin % only.

United Online had a gross margin of 57.13% for the quarter that ended in Mar. 2016 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for United Online was 0.00% per year.

United Online Gross Margin % Historical Data

The historical data trend for United Online's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

United Online Gross Margin % Chart

United Online Annual Data

Trend

Dec06

Dec07

Dec08

Dec09

Dec10

Dec11

Dec12

Dec13

Dec14

Dec15

Gross Margin %

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50.49

46.66

67.69

67.38

58.44

United Online Quarterly Data
	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16
Gross Margin %	Get a 7-Day Free Trial															55.19	66.31	59.40	54.08	57.13

Competitive Comparison of United Online's Gross Margin %

For the Internet Content & Information subindustry, United Online's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

United Online's Gross Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, United Online's Gross Margin % distribution charts can be found below:

* The bar in red indicates where United Online's Gross Margin % falls into.

United Online Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

United Online's Gross Margin for the fiscal year that ended in Dec. 2015 is calculated as

Gross Margin % (A: Dec. 2015 )	=	Gross Profit (A: Dec. 2015 )	/	Revenue (A: Dec. 2015 )
	=	88.3	/	151.118
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(151.118 - 62.806)	/	151.118
	=	58.44 %

United Online's Gross Margin for the quarter that ended in Mar. 2016 is calculated as

Gross Margin % (Q: Mar. 2016 )	=	Gross Profit (Q: Mar. 2016 )	/	Revenue (Q: Mar. 2016 )
	=	10.5	/	18.436
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(18.436 - 7.904)	/	18.436
	=	57.13 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

United Online (NAS:UNTD) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

United Online had a gross margin of 57.13% for the quarter that ended in Mar. 2016 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

United Online Gross Margin % Related Terms

Thank you for viewing the detailed overview of United Online's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

United Online (United Online) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » United Online Inc (NAS:UNTD) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

Website

http://www.unitedonline.net

United Online Inc is a Delaware corporation that commenced operations in 2001 following the merger of dial-up Internet access providers NetZero, Inc. (NetZero) and Juno Online Services, Inc. The Company provides consumer services and products over the Internet under a number of brands, including StayFriends, Trombi, MyPoints, NetZero, and Juno. The Company operates in two segments, namely Content & Media and Communications. The Content & Media segment provides social networking services and products under the StayFriends, and Trombi brands. It operates its social networking services as a platform to enable users to locate and interact with acquaintances from their past, with high school affiliations as the primary focus. Its domestic and international social networking services comprise a large and diverse population of users. It also provides advertising opportunities to marketers with both brand and direct response objectives through a full suite of display, search, email, and text-link opportunities across its various properties. Its social networking products primarily consist of yearbook reprints. Its principal Communications pay service is dial-up Internet access, offered under the NetZero and Juno brands. It also offers mobile broadband, DSL, email, Internet security, web hosting services, and other services. Each of its services, including social networking services, loyalty marketing service, and Internet access services operates on a separate and distinct technology platform. The Company has international operations in India and Germany. Its operations in India primarily handle software development and operations, quality assurance and email customer support. Its operations in Germany provide social networking services in Germany, Sweden, France, Austria, and Switzerland. It competes with major social networking platforms such as Facebook, as well as Internet search engines such as Google, other online loyalty marketing programs, such as Ebates, as well as offline loyalty marketing programs that have a significant online presence, such as those operated by credit card, airline and hotel companies, members from online providers of discounted offerings and coupons, such as Groupon and LivingSocial, as well as AT&T, Verizon, Sprint and T-Mobile. The Company is subject to a number of international, federal, state, and local laws and regulations, including, without limitation, those relating to taxation, bulk email or "spam," advertising, user privacy and data protection, consumer protection, antitrust, export, and unclaimed property.

Executives

Andrew Miller	director	111 MCINNIS PARKWAY, SAN RAFAEL CA 94903
Kenneth D Denman	director
B. Riley Financial, Inc.	10 percent owner	11100 SANTA MONICA BLVD, SUITE 800, LOS ANGELES CA 90025
Bryant R Riley	10 percent owner	C/O B. RILEY FINANCIAL, INC., 21255 BURBANK BLVD, SUITE 400, WOODLAND HILLS CA 91367
B. Riley & Co., Llc	10 percent owner	11100 SANTA MONICA BLVD., STE. 800, LOS ANGELES CA 90025
Brc Partners Opportunity Fund, Lp	10 percent owner	11100 SANTA MONICA BLVD. SUITE 800, LOS ANGELES CA 90025
B. Riley Capital Management, Llc	10 percent owner	11100 SANTA MONICA BLVD., SUITE 800, LOS ANGELES CA 90025
Edward K Zinser	officer: EVP & Chief Financial Officer	201 EAST SANDPOINTE, 8TH FLOOR, SANTA ANA CA 92707
Kenneth L Coleman	director	C/O CITY NATIONAL CORPORATION, 555 S. FLOWER STREET, 18TH FLOOR, LOS ANGELES CA 90071
Harold Zeitz	officer: President, Classmates, Inc.	C/O UNITED ONLINE, 21301 BURBANK BOULEVARD, WOODLAND HILLS CA 91367-6677
Charles B. Ammann	officer: EVP, General Counsel, Sec.	200 FLYNN ROAD, CAMARILLO CA 93012