Switch to:
Telular Corporation (NAS:WRLS)
Gross Margin
52.70% (As of Mar. 2013)

Gross Margin is calculated as gross profit divided by its revenue. Telular Corporation's gross profit for the three months ended in Mar. 2013 was \$13.07 Mil. Telular Corporation's revenue for the three months ended in Mar. 2013 was \$24.79 Mil. Therefore, Telular Corporation's Gross Margin for the quarter that ended in Mar. 2013 was 52.70%.

Telular Corporation had a gross margin of 52.70% for the quarter that ended in Mar. 2013 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Telular Corporation was 0.00% per year.

Definition

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Telular Corporation's Gross Margin for the fiscal year that ended in Sep. 2012 is calculated as

 Gross Margin (A: Sep. 2012 ) = Gross Profit (A: Sep. 2012 ) / Revenue (A: Sep. 2012 ) = 42.6 / 79.847 = (Revenue - Cost of Goods Sold) / Revenue = (79.847 - 37.255) / 79.847 = 53.34 %

Telular Corporation's Gross Margin for the quarter that ended in Mar. 2013 is calculated as

 Gross Margin (Q: Mar. 2013 ) = Gross Profit (Q: Mar. 2013 ) / Revenue (Q: Mar. 2013 ) = 13.1 / 24.793 = (Revenue - Cost of Goods Sold) / Revenue = (24.793 - 11.726) / 24.793 = 52.70 %

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Telular Corporation had a gross margin of 52.70% for the quarter that ended in Mar. 2013 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin and Operating Margin closely helps avoid value trap situations.

Related Terms

Historical Data

* All numbers are in millions except for per share data and ratio. All numbers are in their own currency.

Telular Corporation Annual Data

 Sep03 Sep04 Sep05 Sep06 Sep07 Sep08 Sep09 Sep10 Sep11 Sep12 Gross Margin 28.07 27.91 20.56 19.82 34.27 37.08 40.20 42.19 49.81 53.34

Telular Corporation Quarterly Data

 Dec10 Mar11 Jun11 Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Gross Margin 46.23 48.03 54.34 50.37 54.83 52.67 52.95 53.42 50.13 52.70
Get WordPress Plugins for easy affiliate links on Stock Tickers and Guru Names | Earn affiliate commissions by embedding GuruFocus Charts
GuruFocus Affiliate Program: Earn up to \$400 per referral. ( Learn More)