Red Lion Hotels (Red Lion Hotels) Net Margin % : -23.62% (As of Sep. 2020)

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What is Red Lion Hotels Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. Red Lion Hotels's Net Income for the three months ended in Sep. 2020 was $-3.14 Mil. Red Lion Hotels's Revenue for the three months ended in Sep. 2020 was $13.28 Mil. Therefore, Red Lion Hotels's net margin for the quarter that ended in Sep. 2020 was -23.62%.

The historical rank and industry rank for Red Lion Hotels's Net Margin % or its related term are showing as below:

RLH's Net Margin % is not ranked ^*
in the Travel & Leisure industry.
Industry Median: 4.77
* Ranked among companies with meaningful Net Margin % only.

Red Lion Hotels Net Margin % Historical Data

The historical data trend for Red Lion Hotels's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Red Lion Hotels Net Margin % Chart

Red Lion Hotels Annual Data

Trend

Dec10

Dec11

Dec12

Dec13

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Net Margin %

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2.06

-3.15

0.34

0.98

-16.65

Red Lion Hotels Quarterly Data
	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20
Net Margin %	Get a 7-Day Free Trial															-11.17	-30.50	-46.91	-38.73	-23.62

Competitive Comparison of Red Lion Hotels's Net Margin %

For the Lodging subindustry, Red Lion Hotels's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Red Lion Hotels's Net Margin % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Red Lion Hotels's Net Margin % distribution charts can be found below:

* The bar in red indicates where Red Lion Hotels's Net Margin % falls into.

Red Lion Hotels Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Red Lion Hotels's Net Margin for the fiscal year that ended in Dec. 2019 is calculated as

Net Margin	=	Net Income (A: Dec. 2019 )	/	Revenue (A: Dec. 2019 )
	=	-19.029	/	114.288
	=	-16.65 %

Red Lion Hotels's Net Margin for the quarter that ended in Sep. 2020 is calculated as

Net Margin	=	Net Income (Q: Sep. 2020 )	/	Revenue (Q: Sep. 2020 )
	=	-3.137	/	13.283
	=	-23.62 %

Red Lion Hotels (NYSE:RLH) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Red Lion Hotels Net Margin % Related Terms

Thank you for viewing the detailed overview of Red Lion Hotels's Net Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Red Lion Hotels (Red Lion Hotels) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Red Lion Hotels Corp (NYSE:RLH) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

1550 Market Street, No. 350, Denver, CO, USA, 80202

Website

http://www.redlion.com

Red Lion Hotels Corp is a hospitality group covering upscale, midscale and economy hotels with operations spread across the United States. It owns, manages and franchises hotels and owns and operates an event ticket distribution business. Their hotels are operated under the brands, Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn & Suites. It operates in two segments, Company Operated Hotels segment which involves providing room food and beverages at owned and leased hotels and Franchised hotels segment which includes licensing of brands to franchisees.

Executives

Frederic F Brace	director	707 W. SMUGGLER ST, ASPEN CO 81611
R Carter Pate	director	5739 WORTHAM LANE, DALLAS TX 75252
Ted Darnall	director	1550 MARKET STREET #350 DENVER CO 80202
Janet L Hendrickson	director	1550 MARKET STREET #425 DENVER CO 80202
Kenneth R Trammell	director
Joseph B Megibow	director	201 W NORHT RIVER DR #100, SPOKANE WA 99201
Linda C Coughlin	director	C/O CENDANT CORPORATION, ONE CAMPUS DRIVE, PARSIPPANY NJ 07840
Judith A Jarvis	officer: E.V.P., G.C.	1550 MARKET STREET SUITE 425 DENVER CO 80202
Russell John Jester Jr	officer: C.E.O.	1550 MARKET STREET SUITE 350 DENVER CO 80202
Gary Alan Kohn	officer: E.V.P., C.F.O.	9540 SOUTH MAROON CIRCLE SUITE 300 ENGLEWOOD CO 80112
Paul Moerner	officer: Chief Accouting Officer	1550 MARKET STREET #425 DENVER CO 80202
Nathan M. Troup	officer: E.V.P., C.F.O.	1601 DRY CREEK DRIVE STE. 260 LONGMONT CO 80503
Harry Sladich	officer: E.V.P. Franchise Ops & Sales	201 W NORTH RIVER DR. STE #100 SPOKANE WA 99201
Thomas L Mckeirnan	officer: E.V.P. & General Counsel
Amy Humpreys	director	1550 MARKET STREET #350 DENVER CO 80202