Criteo (Criteo) Profitability Rank : 7 (As of Dec. 2023)

Competitive Comparison of Criteo's Profitability Rank

For the Advertising Agencies subindustry, Criteo's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Criteo's Profitability Rank Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Criteo's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Criteo's Profitability Rank falls into.

Criteo Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Criteo has the Profitability Rank of 7.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Criteo's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Criteo has an F-score of 6 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Warning Sign:

Criteo SA operating margin has been in a 5-year decline. The average rate of decline per year is -18.4%.

4. Consistency of the profitability

5. Predictability Rank

Criteo Profitability Rank Related Terms

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Criteo (Criteo) Business Description