Rentrak (Rentrak) Insider Ownership : 12.34 % (As of Apr. 27, 2024)

Rentrak Corp is an Oregon corporation and was incorporated in 1977. It is a media measurement and information company serving the entertainment, television, video and advertising industries. The Company's Software as a Service technology merges census-based television viewership information from over 100 million TVs and devices with consumer behavior and purchase information across multiple platforms, devices and distribution channels. It also measures box office results from more than 125,000 movie screens in 47 countries. The Company processes and aggregates billions of data transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the internet, on a smart phone or other portable device. It measures live TV, recorded TV, Video-On-Demand and whether the content is free, purchased, rented, recorded, downloaded or streamed from multiple channels. These content databases provide stable and granular viewership information across every screen and are anonymously matched with third-party consumer segmentation and purchase databases using privacy compliant methodologies. By linking multiscreen viewership information with information about the products viewers consume and prefer, the Company provides its clients, such as content producers, distributors, advertisers and advertising agencies, with the knowledge necessary to effectively manage their businesses, program and market their networks and precisely target and sell their advertising inventory. Additionally, certain clients of the Company use the databases to populate programmatic buying systems. These systems automate the buying process and introduce efficiencies for both advertising agencies and their clients. The Company's media measurement services are distributed through patent pending software systems and business processes into two areas within the entertainment industry: - Movies Everywhere and TV Everywhere. The Company's Entertainment Essentials services are: TV Everywhere including TV Essentials and StationView Essentials; OnDemand Everywhere includes OnDemand Essentials, Over the Top measurement products and related products; Movies Everywhere includes domestic and international Box Office Essentials, PostTrak and PreAct; and Other Services include Studio Direct Revenue Sharing and other products relating to content in the home video rental industry. The Company's primary competitors are Nielsen, Kantar and TiVo. It owns two patents directed to techniques for extracting revenue information from point-of-sale terminals, as well as nine patents for linear data collection, projections and analysis. Among the linear TV patents are two for our sophisticated TV-off methodology, which accurately accounts for cases when the TV is turned off but the set-top box.