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Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Avon Products's intangible assets for the quarter that ended in Mar. 2023 was $100 Mil.
The historical data trend for Avon Products's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Avon Products Annual Data | |||||||||||||||||||||
Trend | Dec13 | Dec14 | Dec15 | Dec16 | Dec17 | Dec18 | Dec19 | Dec20 | Dec21 | Dec22 | |||||||||||
Intangible Assets | Get a 7-Day Free Trial | 176.70 | 169.30 | 159.20 | 147.00 | 99.40 |
Avon Products Quarterly Data | ||||||||||||||||||||
Jun18 | Sep18 | Dec18 | Mar19 | Jun19 | Sep19 | Dec19 | Mar20 | Jun20 | Sep20 | Dec20 | Mar21 | Jun21 | Sep21 | Dec21 | Mar22 | Jun22 | Sep22 | Dec22 | Mar23 | |
Intangible Assets | Get a 7-Day Free Trial | 150.80 | 140.70 | 127.80 | 99.40 | 99.60 |
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
Avon Products (NYSE:AVP) Intangible Assets Explanation
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
Thank you for viewing the detailed overview of Avon Products's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.
Gustavo Arnal | officer: Executive Vice President, CFO | C/O AVON PRODUCTS, INC., 1 AVON PLACE, SUFFERN NY 10901 |
Fernandez Calero Miguel Angel | officer: Global President | 800 W. OLYMPIC BLVD. SUITE 406, LOS ANGELES CA 90015 |
James A Mitarotonda | director | 888 SEVENTH AVENUE 17TH FL, NEW YORK NY 10019 |
Chan Galbato | director | 191 E NORTH AVENUE, CAROL STREAM IL 60188 |
Nancy Killefer | director | 3170 FAIRVIEW PARK DRIVE, FALLS CHURCH VA 22042 |
Helen Mccluskey | director | 2211 REDDING ROAD, FAIRFIELD CT 06430 |
Lenard Tessler | director | C/O ALBERTSONS COMPANIES, INC., 250 E. PARKCENTER BLVD., BOISE ID 83706 |
W Don Cornwell | director | |
Susan J Kropf | director | C/O AVON PRODUCTS INC, 1345 AVENUE OF THE AMERICAS, NEW YORK NY 10105-0196 |
Cathy D Ross | director | 901 44TH STREET SE, GRAND RAPIDS MI 49508 |
James E Thompson | officer: Senior Vice President | 250 EAST FIFTH STREET, CINCINNATI OH 45202 |
Charles H Noski | director | ONE PICKWICK PLAZA, GREENWICH CT 06830 |
Steven F Mayer | director | 11812 SAN VICENTE BLVD. # 300, LOS ANGELES CA 90049 |
Sherilyn S Mccoy | director, officer: CEO | JOHNSON & JOHNSON, ONE JOHNSON & JOHNSON PLAZA, NEW BRUNSWICK NJ 08933 |
James S Scully | officer: EVP, COO | C/O J. CREW GROUP, INC., 770 BROADWAY, NEW YORK NY 10003 |
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