ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. Rentrak's annualized return on capital (ROC %) for the quarter that ended in Sep. 2015 was 2.37%.
As of today (2024-04-27), Rentrak's WACC % is 0.00%. Rentrak's ROC % is 0.00% (calculated using TTM income statement data).
Rentrak earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Rentrak ROC % Historical Data
The historical data trend for Rentrak's ROC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Note:
The Operating Income data used here is four times the quarterly (Sep. 2015) data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rentrak (NAS:RENT) ROC % Explanation
ROC % measures how well a company generates cash flow relative to the capital it has invested in its business. It is also called ROIC %. The reason book values of debt and equity are used is because the book values are the capital the company received when issuing the debt or receiving the equity investments.
There are four key components to this definition. The first is the use of operating income or EBIT rather than net income in the numerator. The second is the tax adjustment to this operating income or EBIT, computed as a hypothetical tax based on an effective or marginal tax rate. The third is the use of book values for invested capital, rather than market values. The final is the timing difference; the capital invested is from the end of the prior year whereas the operating income or EBIT is the current year's number.
Why is ROC % important?
Because it costs money to raise capital. A firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows.
As of today, Rentrak's WACC % is 0.00%. Rentrak's ROC % is 0.00% (calculated using TTM income statement data).
Rentrak earns returns that do not match up to its cost of capital. It will destroy value as it grows.
Be Aware
Like ROE % and ROA %, ROC % is calculated with only 12 months of data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective.
Rentrak ROC % Related Terms
Thank you for viewing the detailed overview of Rentrak's ROC % provided by GuruFocus.com. Please click on the following links to see related term pages.
Rentrak Corp is an Oregon corporation and was incorporated in 1977. It is a media measurement and information company serving the entertainment, television, video and advertising industries. The Company's Software as a Service technology merges census-based television viewership information from over 100 million TVs and devices with consumer behavior and purchase information across multiple platforms, devices and distribution channels. It also measures box office results from more than 125,000 movie screens in 47 countries. The Company processes and aggregates billions of data transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the internet, on a smart phone or other portable device. It measures live TV, recorded TV, Video-On-Demand and whether the content is free, purchased, rented, recorded, downloaded or streamed from multiple channels. These content databases provide stable and granular viewership information across every screen and are anonymously matched with third-party consumer segmentation and purchase databases using privacy compliant methodologies. By linking multiscreen viewership information with information about the products viewers consume and prefer, the Company provides its clients, such as content producers, distributors, advertisers and advertising agencies, with the knowledge necessary to effectively manage their businesses, program and market their networks and precisely target and sell their advertising inventory. Additionally, certain clients of the Company use the databases to populate programmatic buying systems. These systems automate the buying process and introduce efficiencies for both advertising agencies and their clients. The Company's media measurement services are distributed through patent pending software systems and business processes into two areas within the entertainment industry: - Movies Everywhere and TV Everywhere. The Company's Entertainment Essentials services are: TV Everywhere including TV Essentials and StationView Essentials; OnDemand Everywhere includes OnDemand Essentials, Over the Top measurement products and related products; Movies Everywhere includes domestic and international Box Office Essentials, PostTrak and PreAct; and Other Services include Studio Direct Revenue Sharing and other products relating to content in the home video rental industry. The Company's primary competitors are Nielsen, Kantar and TiVo. It owns two patents directed to techniques for extracting revenue information from point-of-sale terminals, as well as nine patents for linear data collection, projections and analysis. Among the linear TV patents are two for our sophisticated TV-off methodology, which accurately accounts for cases when the TV is turned off but the set-top box.
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