Direct Digital Holdings (Direct Digital Holdings) Cash And Cash Equivalents : $5.12 Mil (As of Dec. 2023)

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What is Direct Digital Holdings Cash And Cash Equivalents?

Direct Digital Holdings's quarterly cash and cash equivalents declined from Jun. 2023 ($5.67 Mil) to Sep. 2023 ($5.48 Mil) but then stayed the same from Sep. 2023 ($5.48 Mil) to Dec. 2023 ($5.12 Mil).

Direct Digital Holdings's annual cash and cash equivalents declined from Dec. 2021 ($4.68 Mil) to Dec. 2022 ($4.05 Mil) but then increased from Dec. 2022 ($4.05 Mil) to Dec. 2023 ($5.12 Mil).

Direct Digital Holdings Cash And Cash Equivalents Historical Data

The historical data trend for Direct Digital Holdings's Cash And Cash Equivalents can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Direct Digital Holdings Cash And Cash Equivalents Chart

Direct Digital Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Cash And Cash Equivalents

0.88

1.61

4.68

4.05

5.12

Direct Digital Holdings Quarterly Data
	Dec19	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Cash And Cash Equivalents	Get a 7-Day Free Trial										4.05	6.72	5.67	5.48	5.12

Direct Digital Holdings Cash And Cash Equivalents Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Direct Digital Holdings (NAS:DRCTW) Cash And Cash Equivalents Explanation

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.

Be Aware

Depreciation estimates make the calculation of net income susceptible to management's accounting choices. These choices can be either overly aggressive or overly conservative.

Direct Digital Holdings Cash And Cash Equivalents Related Terms

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Direct Digital Holdings (Direct Digital Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Direct Digital Holdings Inc (NAS:DRCTW) » Definitions » Cash And Cash Equivalents

Comparable Companies

Traded in Other Exchanges

DRCT:USA

Address

1177 West Loop South, Suite 1310, Houston, TX, USA, 77027

Website

https://www.directdigitalholdings.com

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.