MediaAlpha (MediaAlpha) Cash, Cash Equivalents, Marketable Securities : $14.5 Mil (As of Mar. 2024)

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What is MediaAlpha Cash, Cash Equivalents, Marketable Securities?

MediaAlpha's quarterly cash, cash equivalents, marketable securities increased from Sep. 2023 ($15.20 Mil) to Dec. 2023 ($17.27 Mil) but then stayed the same from Dec. 2023 ($17.27 Mil) to Mar. 2024 ($14.47 Mil).

MediaAlpha's annual cash, cash equivalents, marketable securities declined from Dec. 2021 ($50.56 Mil) to Dec. 2022 ($14.54 Mil) but then increased from Dec. 2022 ($14.54 Mil) to Dec. 2023 ($17.27 Mil).

MediaAlpha Cash, Cash Equivalents, Marketable Securities Historical Data

The historical data trend for MediaAlpha's Cash, Cash Equivalents, Marketable Securities can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

MediaAlpha Cash, Cash Equivalents, Marketable Securities Chart

MediaAlpha Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Cash, Cash Equivalents, Marketable Securities

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10.03

23.55

50.56

14.54

17.27

MediaAlpha Quarterly Data
	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Cash, Cash Equivalents, Marketable Securities	Get a 7-Day Free Trial															19.53	20.03	15.20	17.27	14.47

MediaAlpha Cash, Cash Equivalents, Marketable Securities Calculation

Cash and cash equivalents are the most liquid assets on the balance sheet. Cash equivalents are assets that are readily convertible into cash, such as money market holdings, short-term government bonds or Treasury bills, marketable securities and commercial paper.

Marketable Securities are very liquid securities that can be converted into cash quickly at a reasonable price.

MediaAlpha (NYSE:MAX) Cash, Cash Equivalents, Marketable Securities Explanation

Marketable securities are very liquid as they tend to have maturities of less than one year. Furthermore, the rate at which these securities can be bought or sold has little effect on their prices.

A high number means either:

1) The company has competitive advantage generating lots of cash

2) Just sold a business or bonds (not necessarily good)

A low stockpile of cash usually means poor to mediocre economics.

There are 3 ways to create large cash reserve.

1) Sell new bonds or equity to public

2) Sell business or asset

3) It has an ongoing business generating more cash than it burns (usually means durable competitive advantage)

When a company is suffering a short term problem, Buffett looks at cash or marketable securities to see whether it has the financial strength to ride it out.

Important: Lots of cash and marketable securities + little debt = good chance that the business will sail on through tough times.

Test to see what is creating cash by looking at past 7 yrs of balance sheets. This will reveal how the cash was created.

MediaAlpha Cash, Cash Equivalents, Marketable Securities Related Terms

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MediaAlpha (MediaAlpha) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » MediaAlpha Inc (NYSE:MAX) » Definitions » Cash, Cash Equivalents, Marketable Securities

Comparable Companies

Traded in Other Exchanges

N/A

Address

700 South Flower Street, Suite 640, Los Angeles, CA, USA, 90017

Website

https://www.mediaalpha.com

MediaAlpha Inc provides a platform that facilitates insurance carriers and distributors target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It acts as a customer acquisition channel in the areas of property & casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.

Executives

Wm Hinson (bermuda) Ltd.	10 percent owner	26 REID STREET, SUITE 601, HAMILTON D0 HM 11
White Mountains Insurance Group Ltd	10 percent owner	23 SOUTH MAIN STREET, SUITE 3B, HANOVER NH 03755
Steven Yi	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Eugene Nonko	director, officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Wm Birkdale, Ltd.	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Wm International Holdings Ltd	10 percent owner	C/O ALTER DOMUS, 18 ST. SWITHIN'S LANE, LONDON X0 EC4N 8AD
Bridge Holdings (bermuda) Ltd.	10 percent owner	14 WESLEY STREET, 5TH FLOOR, HAMILTON D0 HM 11
Patrick Ryan Thompson	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Serge Topjian	officer: VICE PRESIDENT, MEDIA BUYING	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Brian Mikalis	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Kuanling Amy Yeh	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Keith Cramer	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Carlson Cort Allan	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Catherine Hull Cunningham	officer: Chief People Officer	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017
Jeff Sweetser	officer: See Remarks	700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES CA 90017