GURUFOCUS.COM » STOCK LIST » Communication Services » Interactive Media » Match Group Inc (NAS:MTCH) » Definitions » Customer Acquisition Cost (USD)

Match Group (Match Group) Customer Acquisition Cost (USD) : 0.00 (As of Mar. 2020)


View and export this data going back to 1992. Start your Free Trial

What is Match Group Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for Match Group's Customer Acquisition Cost (USD) or its related term are showing as below:

MTCH's Customer Acquisition Cost (USD) is not ranked *
in the Interactive Media industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

Match Group Customer Acquisition Cost (USD) Historical Data

The historical data trend for Match Group's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Match Group Customer Acquisition Cost (USD) Chart

Match Group Annual Data
Trend Dec16 Dec17 Dec18 Dec19
Customer Acquisition Cost (USD)
Get a 7-Day Free Trial Premium Member Only

Match GroupQuarterly Data
Trend Jun16 Sep16 Dec16 Mar17 Jun17 Sep17 Dec17 Mar18 Jun18 Sep18 Dec18 Mar19 Jun19 Sep19 Dec19 Mar20
Customer Acquisition Cost (USD)
Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only

Competitive Comparison of Match Group's Customer Acquisition Cost (USD)

For the Internet Content & Information subindustry, Match Group's Customer Acquisition Cost (USD), along with its competitors' market caps and Customer Acquisition Cost (USD) data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Match Group  (NAS:MTCH) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.


Match Group Customer Acquisition Cost (USD) Related Terms

Thank you for viewing the detailed overview of Match Group's Customer Acquisition Cost (USD) provided by GuruFocus.com. Please click on the following links to see related term pages.


Match Group (Match Group) Business Description

Address
8750 North Central Expressway, Suite 1400, Dallas, TX, USA, 75231
Match Group is a provider of online dating products. The firm became public in 2015 and was more than 80% owned by IAC/InterActiveCorp until IAC spun it off in 2020. The company has a vast portfolio of different online dating service providers, including Tinder, Hinge, BLK, Chispa, Match.com, OkCupid, PlentyOfFish, and Meetic. Match Group has more than 45 brands of online dating sites and/or apps, from which it generates user fee revenue (95%) and advertising revenue (5%).
Executives
Jared F. Sine officer: Chief Legal Officer 8750 NORTH CENTRAL EXPRESSWAY SUITE 1400, DALLAS TX 75231
Glenn Schiffman director 555 WEST 18TH STREET, NEW YORK NY 10011
Ann Mcdaniel director
Bernard Jin Kim director, officer: Chief Executive Officer C/O MATCH GROUP, INC., 8750 N CENTRAL EXPRESSWAY, SUITE 1400, DALLAS TX 75231
Wendi Murdoch director 8750 NORTH CENTRAL EXPRESSWAY, SUITE 1400, DALLAS TX 75231
Joseph Levin director C/O IAC/INTERACTIVECORP, 555 WEST 18TH STREET, NEW YORK NY 10011
Pamela Seymon director 8750 NORTH CENTRAL EXPRESSWAY SUITE 1400, DALLAS TX 75231
Melissa Anne Brenner director 8750 NORTH CENTRAL EXPRESSWAY, SUITE 1400, DALLAS TX 75231
Stephen Bailey director 8750 NORTH CENTRAL EXPRESSWAY, SUITE 1400, DALLAS TX 75231
Ryan Reynolds director 8750 NORTH CENTRAL EXPRESSWAY, SUITE 1400, DALLAS TX 75231
Sharmistha Dubey director, officer: Chief Executive Officer 8750 NORTH CENTRAL EXPRESSWAY SUITE 1400, DALLAS TX 75231
Thomas Mcinerney director ALTABA INC., 140 E 45TH STREET, 15TH FLOOR, SUITE 15A, NEW YORK X1 10017
Alan G Spoon director 1150 15TH ST NW, WASHINGTON DC 20071
Philip D Eigenmann officer: Chief Accounting Officer 8750 NORTH CENTRAL EXPRESSWAY SUITE 1400, DALLAS TX 75231
Gary Swidler officer: COO and CFO 8750 NORTH CENTRAL EXPRESSWAY SUITE 1400, DALLAS TX 75231