oOh media (ASX:OML) Gross Margin % : 65.70% (As of Dec. 2023)

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What is oOh media Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. oOh media's Gross Profit for the six months ended in Dec. 2023 was A$221.6 Mil. oOh media's Revenue for the six months ended in Dec. 2023 was A$337.3 Mil. Therefore, oOh media's Gross Margin % for the quarter that ended in Dec. 2023 was 65.70%.

The historical rank and industry rank for oOh media's Gross Margin % or its related term are showing as below:

ASX:OML' s Gross Margin % Range Over the Past 10 Years
Min: 33.22 Med: 56.33 Max: 81.69
Current: 65.9

During the past 10 years, the highest Gross Margin % of oOh media was 81.69%. The lowest was 33.22%. And the median was 56.33%.

ASX:OML's Gross Margin % is ranked better than
80.91% of 964 companies
in the Media - Diversified industry
Industry Median: 38.555 vs ASX:OML: 65.90

oOh media had a gross margin of 65.70% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for oOh media was 4.80% per year.

oOh media Gross Margin % Historical Data

The historical data trend for oOh media's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

oOh media Gross Margin % Chart

oOh media Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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71.55

81.69

75.67

71.34

65.90

oOh media Semi-Annual Data
	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial														79.36	71.93	70.83	66.13	65.70

Competitive Comparison of oOh media's Gross Margin %

For the Advertising Agencies subindustry, oOh media's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

oOh media's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, oOh media's Gross Margin % distribution charts can be found below:

* The bar in red indicates where oOh media's Gross Margin % falls into.

oOh media Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

oOh media's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	417.8	/	633.911
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(633.911 - 216.161)	/	633.911
	=	65.90 %

oOh media's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	221.6	/	337.319
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(337.319 - 115.71)	/	337.319
	=	65.70 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

oOh media (ASX:OML) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

oOh media had a gross margin of 65.70% for the quarter that ended in Dec. 2023 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

oOh media Gross Margin % Related Terms

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oOh media (ASX:OML) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » oOh media Ltd (ASX:OML) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

0OH:Germany

Address

73 Miller Street, Level 2, North Sydney, Sydney, NSW, AUS, 2060

Website

https://www.oohmedia.com.au

OOh media operates a network of outdoor advertising sites with a commanding share of the Australian market, and also has a large presence in New Zealand. It boasts a diverse portfolio of locations to service the needs of outdoor marketers, and is particularly strong in the roadside billboard and retail (such as shopping malls) segments. OOh media offers these services by entering into lease arrangements with owners of outdoor sites--effectively an intermediary allowing site owners to monetize their visible space in high-traffic areas. In late September 2018, the group completed the acquisition of Adshel from HT&E for AUD 570 million, a deal that cements its competitive position in the face of industry consolidation.

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