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Fortune Sun (China) Holdings (HKSE:00352) Gross Margin % : -139.69% (As of Dec. 2023)


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What is Fortune Sun (China) Holdings Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Fortune Sun (China) Holdings's Gross Profit for the six months ended in Dec. 2023 was HK$-1.70 Mil. Fortune Sun (China) Holdings's Revenue for the six months ended in Dec. 2023 was HK$1.22 Mil. Therefore, Fortune Sun (China) Holdings's Gross Margin % for the quarter that ended in Dec. 2023 was -139.69%.


The historical rank and industry rank for Fortune Sun (China) Holdings's Gross Margin % or its related term are showing as below:

HKSE:00352' s Gross Margin % Range Over the Past 10 Years
Min: -2.8   Med: 10.12   Max: 40.09
Current: -2.8

During the past 13 years, the highest Gross Margin % of Fortune Sun (China) Holdings was 40.09%. The lowest was -2.80%. And the median was 10.12%.

HKSE:00352's Gross Margin % is ranked worse than
95.83% of 1656 companies
in the Real Estate industry
Industry Median: 36.36 vs HKSE:00352: -2.80

Fortune Sun (China) Holdings had a gross margin of -139.69% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Fortune Sun (China) Holdings was 0.00% per year.

Fortune Sun (China) Holdings Gross Margin % Historical Data

The historical data trend for Fortune Sun (China) Holdings's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Fortune Sun (China) Holdings Gross Margin % Chart

Fortune Sun (China) Holdings Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -1.18 40.09 24.57 2.55 -2.80

Fortune Sun (China) Holdings Semi-Annual Data
Jun14 Dec14 Jun15 Dec15 Jun16 Dec16 Jun17 Dec17 Jun18 Dec18 Jun19 Dec19 Jun20 Dec20 Jun21 Dec21 Jun22 Dec22 Jun23 Dec23
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.07 16.15 -13.75 16.59 -139.69

Competitive Comparison of Fortune Sun (China) Holdings's Gross Margin %

For the Real Estate Services subindustry, Fortune Sun (China) Holdings's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Fortune Sun (China) Holdings's Gross Margin % Distribution in the Real Estate Industry

For the Real Estate industry and Real Estate sector, Fortune Sun (China) Holdings's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Fortune Sun (China) Holdings's Gross Margin % falls into.


Fortune Sun (China) Holdings Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Fortune Sun (China) Holdings's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=-0.3 / 9.807
=(Revenue - Cost of Goods Sold) / Revenue
=(9.807 - 10.082) / 9.807
=-2.80 %

Fortune Sun (China) Holdings's Gross Margin for the quarter that ended in Dec. 2023 is calculated as


Gross Margin % (Q: Dec. 2023 )=Gross Profit (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=-1.7 / 1.217
=(Revenue - Cost of Goods Sold) / Revenue
=(1.217 - 2.917) / 1.217
=-139.69 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Fortune Sun (China) Holdings  (HKSE:00352) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Fortune Sun (China) Holdings had a gross margin of -139.69% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Fortune Sun (China) Holdings Gross Margin % Related Terms

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Fortune Sun (China) Holdings (HKSE:00352) Business Description

Industry
GURUFOCUS.COM » STOCK LIST » Real Estate » Real Estate » Fortune Sun (China) Holdings Ltd (HKSE:00352) » Definitions » Gross Margin %
Comparable Companies
HKSE:02310 HKSE:00997 HKSE:08067 HKSE:00495 HKSE:00036 HKSE:00616 HKSE:01941 HKSE:08181 HKSE:03603 HKSE:00864 CSGP CBRE XMAD:CLNX XTER:VNA BEKE TSE:8830 ADX:QHOLDING HKSE:01972 OSTO:AKEL D MIL:INW
Traded in Other Exchanges
N/A
Address
No. 1500 Century Avenue, Unit 901, 9th Floor, Orient Building, Pudong New District, Shanghai, CHN, 200122
Website
http://www.fortune-sun.com
Fortune Sun (China) Holdings Ltd operates as an investment holding company. The firm operates a single business segment which is the provision of property consultancy and sales agency services for the primary property market in China. It specializes in diversified business models, such as real estate leasing, management, administration, sales, development, joint-building, buyout, and underwriting. Its geographical segments are China and Cambodia, of which nearly all of its revenues come from China.

Fortune Sun (China) Holdings (HKSE:00352) Headlines

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