Be Heard Group (LSE:BHRD) Gross Margin % : 53.63% (As of Dec. 2019)

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What is Be Heard Group Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Be Heard Group's Gross Profit for the six months ended in Dec. 2019 was £15.00 Mil. Be Heard Group's Revenue for the six months ended in Dec. 2019 was £27.96 Mil. Therefore, Be Heard Group's Gross Margin % for the quarter that ended in Dec. 2019 was 53.63%.

The historical rank and industry rank for Be Heard Group's Gross Margin % or its related term are showing as below:

LSE:BHRD' s Gross Margin % Range Over the Past 10 Years
Min: 21.9 Med: 44.65 Max: 59.67
Current: 59.67

During the past 4 years, the highest Gross Margin % of Be Heard Group was 59.67%. The lowest was 21.90%. And the median was 44.65%.

LSE:BHRD's Gross Margin % is not ranked
in the Media - Diversified industry.
Industry Median: 38.36 vs LSE:BHRD: 59.67

Be Heard Group had a gross margin of 53.63% for the quarter that ended in Dec. 2019 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Be Heard Group was 0.00% per year.

Be Heard Group Gross Margin % Historical Data

The historical data trend for Be Heard Group's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Be Heard Group Gross Margin % Chart

Be Heard Group Annual Data

Trend

Dec15

Dec16

Dec17

Dec18

Gross Margin %

21.90

32.89

56.40

59.25

Be Heard Group Semi-Annual Data
	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19
Gross Margin %	Get a 7-Day Free Trial					60.12	52.12	67.83	53.07	53.63

Competitive Comparison of Be Heard Group's Gross Margin %

For the Advertising Agencies subindustry, Be Heard Group's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Be Heard Group's Gross Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Be Heard Group's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Be Heard Group's Gross Margin % falls into.

Be Heard Group Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Be Heard Group's Gross Margin for the fiscal year that ended in Dec. 2018 is calculated as

Gross Margin % (A: Dec. 2018 )	=	Gross Profit (A: Dec. 2018 )	/	Revenue (A: Dec. 2018 )
	=	29.5	/	49.72
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(49.72 - 20.261)	/	49.72
	=	59.25 %

Be Heard Group's Gross Margin for the quarter that ended in Dec. 2019 is calculated as

Gross Margin % (Q: Dec. 2019 )	=	Gross Profit (Q: Dec. 2019 )	/	Revenue (Q: Dec. 2019 )
	=	15	/	27.958
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(27.958 - 12.963)	/	27.958
	=	53.63 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Be Heard Group (LSE:BHRD) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Be Heard Group had a gross margin of 53.63% for the quarter that ended in Dec. 2019 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Be Heard Group Gross Margin % Related Terms

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Be Heard Group (LSE:BHRD) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Be Heard Group PLC (LSE:BHRD) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

53 Frith Street, London, GBR, W1D 4SN

Website

https://www.beheardgroup.com

Be Heard Group PLC is a United Kingdoms-based digital marketing group operating at the intersection of marketing, technology, and e-commerce. Its segments include Be Heard Group; Design, Build and UX; Media Planning and Buying; Content Management; Analytics Consultancy; and Full-Service Agency. It plans, buys and manages multi-channel marketing campaigns including paid search, search engine optimization, paid social media, programmatic and negotiated display media across desktop, mobile and other digitally connected devices. Most of the company's revenue is generated from the media planning and buying segment in the UK. Geographically it operates in the UK and Non-UK segments.

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