Kidpik (Kidpik) Gross Margin % : -16.19% (As of Dec. 2023)

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What is Kidpik Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Kidpik's Gross Profit for the three months ended in Dec. 2023 was $-0.55 Mil. Kidpik's Revenue for the three months ended in Dec. 2023 was $3.37 Mil. Therefore, Kidpik's Gross Margin % for the quarter that ended in Dec. 2023 was -16.19%.

The historical rank and industry rank for Kidpik's Gross Margin % or its related term are showing as below:

PIK' s Gross Margin % Range Over the Past 10 Years
Min: 42.21 Med: 59.53 Max: 60.97
Current: 42.21

During the past 5 years, the highest Gross Margin % of Kidpik was 60.97%. The lowest was 42.21%. And the median was 59.53%.

PIK's Gross Margin % is ranked better than
60.37% of 1095 companies
in the Retail - Cyclical industry
Industry Median: 36.46 vs PIK: 42.21

Kidpik had a gross margin of -16.19% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Kidpik was 0.00% per year.

Kidpik Gross Margin % Historical Data

The historical data trend for Kidpik's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Kidpik Gross Margin % Chart

Kidpik Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

60.97

58.40

59.53

59.95

42.22

Kidpik Quarterly Data
	Dec19	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Gross Margin %	Get a 7-Day Free Trial											58.87	59.82	60.19	61.11	-16.19

Competitive Comparison of Kidpik's Gross Margin %

For the Internet Retail subindustry, Kidpik's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Kidpik's Gross Margin % Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, Kidpik's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Kidpik's Gross Margin % falls into.

Kidpik Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Kidpik's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	6	/	14.241
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(14.241 - 8.229)	/	14.241
	=	42.22 %

Kidpik's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	-0.5	/	3.373
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(3.373 - 3.919)	/	3.373
	=	-16.19 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Kidpik (NAS:PIK) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Kidpik had a gross margin of -16.19% for the quarter that ended in Dec. 2023 => No sustainable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Kidpik Gross Margin % Related Terms

Thank you for viewing the detailed overview of Kidpik's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Kidpik (Kidpik) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Kidpik Corp (NAS:PIK) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

200 Park Avenue South, 3rd Floor, New York, NY, USA, 10003

Website

https://www.kidpik.com

Kidpik Corp is a subscription-based e-commerce business geared toward kid products for girl's and boy's apparel, footwear, and accessories. The Company serves its customers through the clothing subscription box business, its retail website and 3rd party websites.

Executives

Jill Pasechnick	officer: CAO	101 NIEHAUS AVENUE, LITTLE FERRY NJ 07643
Jill Kronenberg	director	C/O 200 PARK AVENUE SOUTH, 3RD FLOOR, NEW YORK NY 10003
Hobart Sichel	director	1830 ROUTE 130 NORTH, BURLINGTON NJ 08016
David Oddi	director
Adir Katzav	officer: EVP, CFO, and Treasurer	C/O EAGLE BULK SHIPPING INC., 477 MADISON AVENUE, NEW YORK NY 10022
Ezra Dabah	director, 10 percent owner, officer: President, CEO and Chairman	ONE DODGE DR, WEST CALDWELL NJ 07006
Renee Dabah	10 percent owner
Raine Silverstein	10 percent owner
Moshe Dabah	officer: VP, COO and CTO	C/O 200 PARK AVENUE SOUTH, 3RD FLOOR, NEW YORK NY 10003