Rediff.com India (Rediff.com India) Gross Margin % : 33.04% (As of Sep. 2015)

Rediff.com India Gross Margin % Chart

Rediff.com India Annual Data
	Trend	Mar06	Mar07	Mar08	Mar09	Mar10	Mar11	Mar12	Mar13	Mar14	Mar15
Gross Margin %		Get a 7-Day Free Trial					50.47	45.97	36.45	35.41	29.35

Rediff.com India Quarterly Data
	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15
Gross Margin %	Get a 7-Day Free Trial															25.51	36.51	28.57	33.04	25.07

Competitive Comparison of Rediff.com India's Gross Margin %

For the Internet Content & Information subindustry, Rediff.com India's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rediff.com India's Gross Margin % Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Rediff.com India's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Rediff.com India's Gross Margin % falls into.

Rediff.com India Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Rediff.com India's Gross Margin for the fiscal year that ended in Mar. 2015 is calculated as

Rediff.com India's Gross Margin for the quarter that ended in Sep. 2015 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Rediff.com India  (OTCPK:REDFY) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Rediff.com India had a gross margin of 33.04% for the quarter that ended in Sep. 2015 => Competition eroding margins

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Rediff.com India Gross Margin % Related Terms

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Rediff.com India (Rediff.com India) Business Description