Rapala VMC (Rapala VMC) Gross Margin % : 53.62% (As of Dec. 2023)

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What is Rapala VMC Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Rapala VMC's Gross Profit for the six months ended in Dec. 2023 was $60.6 Mil. Rapala VMC's Revenue for the six months ended in Dec. 2023 was $113.1 Mil. Therefore, Rapala VMC's Gross Margin % for the quarter that ended in Dec. 2023 was 53.62%.

The historical rank and industry rank for Rapala VMC's Gross Margin % or its related term are showing as below:

RPNMF' s Gross Margin % Range Over the Past 10 Years
Min: 50.5 Med: 53.37 Max: 56.63
Current: 56.63

During the past 13 years, the highest Gross Margin % of Rapala VMC was 56.63%. The lowest was 50.50%. And the median was 53.37%.

RPNMF's Gross Margin % is ranked better than
67.32% of 771 companies
in the Travel & Leisure industry
Industry Median: 43.25 vs RPNMF: 56.63

Rapala VMC had a gross margin of 53.62% for the quarter that ended in Dec. 2023 => Durable competitive advantage

The 5-Year average Growth Rate of Gross Margin for Rapala VMC was 1.30% per year.

Rapala VMC Gross Margin % Historical Data

The historical data trend for Rapala VMC's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rapala VMC Gross Margin % Chart

Rapala VMC Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Gross Margin %

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52.32

52.01

54.47

54.37

56.63

Rapala VMC Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Gross Margin %	Get a 7-Day Free Trial															51.30	56.94	51.35	59.29	53.62

Competitive Comparison of Rapala VMC's Gross Margin %

For the Leisure subindustry, Rapala VMC's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rapala VMC's Gross Margin % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Rapala VMC's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Rapala VMC's Gross Margin % falls into.

Rapala VMC Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Rapala VMC's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )	=	Gross Profit (A: Dec. 2023 )	/	Revenue (A: Dec. 2023 )
	=	136.9	/	241.658
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(241.658 - 104.799)	/	241.658
	=	56.63 %

Rapala VMC's Gross Margin for the quarter that ended in Dec. 2023 is calculated as

Gross Margin % (Q: Dec. 2023 )	=	Gross Profit (Q: Dec. 2023 )	/	Revenue (Q: Dec. 2023 )
	=	60.6	/	113.086
	=	(Revenue - Cost of Goods Sold)	/	Revenue
	=	(113.086 - 52.454)	/	113.086
	=	53.62 %

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Rapala VMC (OTCPK:RPNMF) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Rapala VMC had a gross margin of 53.62% for the quarter that ended in Dec. 2023 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

Rapala VMC Gross Margin % Related Terms

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Rapala VMC (Rapala VMC) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Travel & Leisure » Rapala VMC Corp (OTCPK:RPNMF) » Definitions » Gross Margin %

Comparable Companies

Traded in Other Exchanges

RAP1V:Finland RAP:Germany

Address

Makelankatu 87, Helsinki, FIN, 00610

Website

https://www.rapalavmc.com

Rapala VMC Corp is a fishing tackle company. It is engaged in the business of manufacturing, sourcing and distributing mainly fishing tackle equipment as well as hunting, outdoor and winter sports equipment. The company's products include fishing lures, treble hooks, fishing related knives and hooks etc. The firm markets and sells its products under Sufix, Mora Ice, Peltonen, Williamson, VMC, Storm, Blue fox and Rapala brand names. The company has Group products and Third-party products operating segments. It derives the majority of its revenues from the Group products operating segment.

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