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Ninebot (SHSE:689009) Gross Margin % : 30.48% (As of Mar. 2024)


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What is Ninebot Gross Margin %?

Gross Margin % is calculated as gross profit divided by its revenue. Ninebot's Gross Profit for the three months ended in Mar. 2024 was ¥781 Mil. Ninebot's Revenue for the three months ended in Mar. 2024 was ¥2,562 Mil. Therefore, Ninebot's Gross Margin % for the quarter that ended in Mar. 2024 was 30.48%.

Warning Sign:

Ninebot Ltd gross margin has been in long-term decline. The average rate of decline per year is -1.8%.


The historical rank and industry rank for Ninebot's Gross Margin % or its related term are showing as below:

SHSE:689009' s Gross Margin % Range Over the Past 10 Years
Min: 23.23   Med: 26.61   Max: 30.3
Current: 27.53


During the past 8 years, the highest Gross Margin % of Ninebot was 30.30%. The lowest was 23.23%. And the median was 26.61%.

SHSE:689009's Gross Margin % is ranked worse than
74.55% of 770 companies
in the Travel & Leisure industry
Industry Median: 43.215 vs SHSE:689009: 27.53

Ninebot had a gross margin of 30.48% for the quarter that ended in Mar. 2024 => Competition eroding margins

The 5-Year average Growth Rate of Gross Margin for Ninebot was -1.80% per year.


Ninebot Gross Margin % Historical Data

The historical data trend for Ninebot's Gross Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Ninebot Gross Margin % Chart

Ninebot Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Gross Margin %
Get a 7-Day Free Trial 27.42 26.32 23.23 25.97 26.90

Ninebot Quarterly Data
Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24
Gross Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 28.22 27.30 25.19 27.68 30.48

Competitive Comparison of Ninebot's Gross Margin %

For the Leisure subindustry, Ninebot's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Ninebot's Gross Margin % Distribution in the Travel & Leisure Industry

For the Travel & Leisure industry and Consumer Cyclical sector, Ninebot's Gross Margin % distribution charts can be found below:

* The bar in red indicates where Ninebot's Gross Margin % falls into.



Ninebot Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

Ninebot's Gross Margin for the fiscal year that ended in Dec. 2023 is calculated as

Gross Margin % (A: Dec. 2023 )=Gross Profit (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=2749.7 / 10222.083
=(Revenue - Cost of Goods Sold) / Revenue
=(10222.083 - 7472.399) / 10222.083
=26.90 %

Ninebot's Gross Margin for the quarter that ended in Mar. 2024 is calculated as


Gross Margin % (Q: Mar. 2024 )=Gross Profit (Q: Mar. 2024 ) / Revenue (Q: Mar. 2024 )
=781.1 / 2562.404
=(Revenue - Cost of Goods Sold) / Revenue
=(2562.404 - 1781.353) / 2562.404
=30.48 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.


Ninebot  (SHSE:689009) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Ninebot had a gross margin of 30.48% for the quarter that ended in Mar. 2024 => Competition eroding margins


Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.


Ninebot Gross Margin % Related Terms

Thank you for viewing the detailed overview of Ninebot's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Ninebot (SHSE:689009) Business Description

Traded in Other Exchanges
N/A
Address
66 Xixiaokou Road, Zhongguancun Dongsheng Science and Technology Park, Building A, Haidian District, Beijing, CHN, 100192
Ninebot Ltd is engaged in the research and development, design, manufacturing, distribution and sales of short-distance transportation products. The products offered by the company include electric balance bikes and electric scooters for short distance commuting.
Executives
Zhao Xin senior management
Liu Miao senior management
Fan Xiao Jin senior management
Zhang Zhen Yuan Senior management, core technical personnel
Huang Chen senior management
Chen Zi Chong Core technical personnel

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