Affinity Education Group (FRA:A0J) Intangible Assets : €174.7 Mil (As of Jun. 2015)

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What is Affinity Education Group Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Affinity Education Group's intangible assets for the quarter that ended in Jun. 2015 was €174.7 Mil.

Affinity Education Group Intangible Assets Historical Data

The historical data trend for Affinity Education Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Affinity Education Group Intangible Assets Chart

Affinity Education Group Annual Data

Trend

Dec14

Intangible Assets

115.64

Affinity Education Group Semi-Annual Data
	Jun14	Dec14	Jun15
Intangible Assets	80.64	115.64	174.67

Affinity Education Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Affinity Education Group (FRA:A0J) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Affinity Education Group Intangible Assets Related Terms

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Affinity Education Group (FRA:A0J) Business Description

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GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Personal Services » Affinity Education Group Ltd (FRA:A0J) » Definitions » Intangible Assets

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Address

Website

http://investors.affinityeducation.com.au

Affinity Education Group Ltd was incorporated on 21st May, 2013. The Company provides education and care to children aged six weeks to 12 years. Provision of these services includes long day care, before and after school care and occasional care. Its segments include Long day care centers, Outside school-hours care, Family day care, and Occasional care. Long day care centers are set up to primarily offer care to below school age children with working parents. The care can be both full-and-part time. Outside school-hours care provides before and after school short-term care to children of primary school age. Vacation care is also considered part of this segment, providing child care services to parents during school holidays. Family day care is the only area of child care approved under the National Quality Framework that takes place outside of a center, with care provided in the home of an approved educator. This type of care can be all day, part time, occasional or outside school hours. Occasional care offers child care services for children on a casual basis. Centers offering occasional services are primarily set up to provide flexibility to parents with irregular working hours or short-term needs. As with family day care, occasional care is a capped program.

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