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Freeze Tag (Freeze Tag) Intangible Assets : $0.52 Mil (As of Dec. 2023)


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What is Freeze Tag Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Freeze Tag's intangible assets for the quarter that ended in Dec. 2023 was $0.52 Mil.


Freeze Tag Intangible Assets Historical Data

The historical data trend for Freeze Tag's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Freeze Tag Intangible Assets Chart

Freeze Tag Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Intangible Assets
Get a 7-Day Free Trial Premium Member Only Premium Member Only 0.25 0.16 0.07 0.37 0.52

Freeze Tag Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.37 0.43 0.50 0.55 0.52

Freeze Tag Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.


Freeze Tag  (OTCPK:FRZT) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


Freeze Tag Intangible Assets Related Terms

Thank you for viewing the detailed overview of Freeze Tag's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.


Freeze Tag (Freeze Tag) Business Description

Traded in Other Exchanges
N/A
Address
360 E 1st Street, Suite 450, Tustin, CA, USA, 92780
Freeze Tag Inc creates mobile social games for all ages. The company's games can be downloaded for free by the players and also can purchase virtual items and additional features. Its games are sold through digital storefronts, such as Apple's App Store, the Google Play Store, and Amazon's App Store. Its games portfolio consists of Garfield Go, Alpha Bunny, Black Forest: Hidden Object Mystery, Clouds, Jelly Drop, Party Animals: Dance Battle, Winter Words: Christmas Cookies, and others.
Executives
Vardeman Robert Don Jr director, 10 percent owner, officer: President 1720 BRAY CENTRAL DR., MCKINNEY TX 75069
Craig Holland director, 10 percent owner, officer: President and CEO 228 W. MAIN STREET, 2ND FLOOR, TUSTIN CA 92780
Mick Donahoo director, 10 percent owner, officer: Secretary and CFO 228 W. MAIN STREET, 2ND FLOOR, TUSTIN CA 92780

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