Mobile Mini (Mobile Mini) Intangible Assets : $760.7 Mil (As of Mar. 2020)

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What is Mobile Mini Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Mobile Mini's intangible assets for the quarter that ended in Mar. 2020 was $760.7 Mil.

Mobile Mini Intangible Assets Historical Data

The historical data trend for Mobile Mini's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Mobile Mini Intangible Assets Chart

Mobile Mini Annual Data

Trend

Dec10

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Dec19

Intangible Assets

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779.60

771.98

770.93

760.76

764.59

Mobile Mini Quarterly Data
	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18	Mar19	Jun19	Sep19	Dec19	Mar20
Intangible Assets	Get a 7-Day Free Trial															760.61	757.58	757.10	764.59	760.68

Mobile Mini Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Mobile Mini (NAS:MINI) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Mobile Mini Intangible Assets Related Terms

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Mobile Mini (Mobile Mini) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Business Services » Mobile Mini Inc (NAS:MINI) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

4646 East Van Buren Street, Suite 400, Phoenix, AZ, USA, 85008

Website

https://www.mobilemini.com

Mobile Mini Inc manufactures, rents, and sells portable storage containers. It generates the vast majority of its revenue from the rental of storage containers. The company's products are organized into two primary categories. Portable storage containers are dropped off at a customers' location by Mobile Mini and used by businesses in the retail, manufacturing, and construction industries. Tank and Pump Solutions consists of liquid and solid containers, as well as pumps and filtration equipment used by companies in the chemicals manufacturing, refining, mining, and the oil and gas industries. The company organizes itself into three segments based on geography: North America, United Kingdom, and Tank and Pump Solutions. The majority of revenue comes from the North America segment.

Executives

Kelly M Williams	officer: President & C.E.O.	7420 S. KYRENE ROAD, SUITE 101, TEMPE AZ 85283
Michael W Upchurch	director	KANSAS CITY SOUTHERN, PO BOX 219335, KANSAS CITY MO 64121
Jeffrey S Goble	director	10617 NORTH HAYDEN ROAD SUITE 100, SCOTTSDALE AZ 85260
Christopher J Miner	officer: Senior VP & General Counsel	7420 SOUTH KYRENE ROAD SUITE 101, TEMPE AZ 85253
Erik Olsson	director	C/O RSC HOLDINGS INC., 6929 E. GREENWAY PARKWAY, SCOTTSDALE AZ 85254
Kimberly J Mcwaters	director	20410 NORTH 19TH AVENUE, PHOENIX AZ 85027
Mark W Krivoruchka	officer: S.V.P. and Chief H.R. Officer	RSC HOLDINGS INC. 6929 EAST GREENWAY PARKWAY, SUITE 200 SCOTTSDALE AZ 85254
James J Martell	director	314 RINGLING POINT DRIVE, SARASOTA FL 34234
Sara R. Dial	director	3300 W. CAMELBACK ROAD, SCOTTSDALE AZ 85017
Stephen A Mcconnell	director	6700 EAST SOLANO DRIVE, PARADISE VALLEY AZ 85253
Sanjay Swani	director	320 PARK AVENUE STE 2500, NEW YORK NY 10022
Philip Hobson	officer: Executive V.P., Operations	C/O RSC HOLDINGS INC., 6929 E. GREENWAY PARKWAY, SCOTTSDALE AZ 85254
Thomas Scully	10 percent owner	320 PARK AVENUE, SUITE # 2500, NEW YORK NM 10022
Wcas Management Corp	10 percent owner	599 LEXINGTON AVENUE, SUITE 1800, NEW YORK NY 10022
Anthony F Ecock	10 percent owner	C/O ICAD INC, 98 SPIT BROOK ROAD SUITE 100, NASHUA NH 03062