Olaplex Holdings (Olaplex Holdings) Intangible Assets : $1,104.2 Mil (As of Mar. 2024)

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What is Olaplex Holdings Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Olaplex Holdings's intangible assets for the quarter that ended in Mar. 2024 was $1,104.2 Mil.

Olaplex Holdings Intangible Assets Historical Data

The historical data trend for Olaplex Holdings's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Olaplex Holdings Intangible Assets Chart

Olaplex Holdings Annual Data

Trend

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

0.26

1,260.61

1,211.64

1,163.33

1,116.01

Olaplex Holdings Quarterly Data
	Dec19	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
Intangible Assets	Get a 7-Day Free Trial												1,151.26	1,140.02	1,128.16	1,116.01	1,104.22

Olaplex Holdings Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Olaplex Holdings (NAS:OLPX) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Olaplex Holdings Intangible Assets Related Terms

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Olaplex Holdings (Olaplex Holdings) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » Olaplex Holdings Inc (NAS:OLPX) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

N/A

Address

1187 Coast Village Road, Suite 1-520, Santa Barbara, CA, USA, 93108

Website

https://www.olaplex.com

Olaplex Holdings Inc is a science-enabled, technology-driven beauty company. It offers science-backed solutions that improve hair health. It identifies consumers' most relevant haircare concerns in collaboration with the community of professional hairstylists and consumers and strives to address them through its proprietary technology and innovation capabilities. It offers products through a global omnichannel platform serving the professional, specialty retail, and DTC channels. The company derives its revenue through the sale of its specialty hair care products.

Executives

John P Bilbrey	director
Advent International Gp, Llc	director, 10 percent owner	800 BOYLSTON STREET SUITE 3300, BOSTON MA 02199
David M Mussafer	director	C/O ADVENT INTERNATIONAL CORP, 75 STATE ST 29TH FLOOR, BOSTON MA 02104
Tricia Glynn	director	C/O ADVENT INERNATIONAL CORPORATION, PRUDENTIAL TOWER, 800 BOYLSTON STREET, BOSTON MA 02199
Michael James White	director	C/O ADVENT INTERNATIONAL, PRUDENTIAL TOWER, 800 BOYLSTON STREET, BOSTON MA 02199
Eric Tiziani	officer: Chief Financial Officer	1187 COAST VILLAGE ROAD, SUITE 1-520, SANTA BARBARA CA 93108
Kristi A Belhumeur	officer: See Remarks	6312 S FIDDLERS GREEN CIRCLE, SUITE 200N, GREENWOOD VILLAGE CO 80111
Morfitt Martha A M	director	P.O. BOX 1441, MINNEAPOLIS MN 55440-1441
Advent International Corp/ma	director, 10 percent owner	800 BOYLSTON STREET SUITE 3300, BOSTON MA 02199
Advent Partners Gpe Ix-b Cayman Limited Partnership	director, 10 percent owner	C/O ADVENT INTERNATIONAL CORPORATION, PRUDENTIAL TOWER, 800 BOYLSTON STREET, BOSTON MA 02199-8069
Emily White	director	C/O LULULEMON ATHLETICA INC., 1818 CORNWALL AVENUE, VANCOUVER A1 V6J 1C7
Christine Dagousset	director	9 W 57TH STREET, C/O CHANEL, NEW YORK NY 10019
Tiffany Walden	director, officer: See Remarks	1187 COAST VILLAGE ROAD, SUITE 1-520, SANTA BARBARA CA 93108
Paula Zusi	director	481 MYRTLE AVENUE, OCEANPORT NJ 07757
Janet Gurwitch	director	1284 NORTH TELEGRPAH, MONROE MI 48162