Reed's (Reed's) Intangible Assets : $0.63 Mil (As of Dec. 2023)

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What is Reed's Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Reed's's intangible assets for the quarter that ended in Dec. 2023 was $0.63 Mil.

Reed's Intangible Assets Historical Data

The historical data trend for Reed's's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Reed's Intangible Assets Chart

Reed's Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Intangible Assets

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0.58

0.62

0.63

Reed's Quarterly Data
	Mar19	Jun19	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23
Intangible Assets	Get a 7-Day Free Trial															0.63	0.63	0.63	0.63	0.63

Reed's Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Reed's (OTCPK:REED) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Reed's Intangible Assets Related Terms

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Reed's (Reed's) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » Reed's Inc (OTCPK:REED) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

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Address

201 Merritt 7, Norwalk, CT, USA, 06851

Website

https://www.drinkreeds.com

Reed's Inc sells Ginger Beer brand. The company's portfolio of handcrafted, all-natural beverages is sold in over 45,000 outlets nationwide including the natural and specialty food channel, grocery stores, mass merchants, drug stores, convenience stores, club stores, and on-premise locations including bars and restaurants. The company's two core brands are Reed's, which includes Reed's Craft Ginger Beer, Reed's Real Ginger Ale, Reed's Mules, and Reed's Hard Ginger Ale; and Virgil's Handcrafted sodas.

Executives

John Bello	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851
Shufen Deng	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
D&d Source Of Life Holding Ltd.	10 percent owner	ROOMS 3006-07, CHINA RESOURCES BUILDING, 26 HARBOUR ROAD, WANCHAI, HONG KONG K3 000000
Union Square Park Capital Management, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, SUITE 1512, NEW YORK NY 10036
Christopher Scott Burleson	officer: CCO	6527 LEDERER AVE, WEST HILLS CA 91307
Thomas Wayne Kosler	director	39919 N. 102ND ST, SCOTTSDALE AZ 85262
Leon Michael Zaltzman	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, FLOOR 15, NEW YORK NY 10036
Union Square Park Gp, Llc	director, 10 percent owner, other: See Remarks	1120 AVENUE OF THE AMERICAS, 15TH FLOOR, NEW YORK NY 10036
Union Square Park Partners, Lp	director, 10 percent owner, other: See Remarks	1251 AVENUE OF THE AMERICAS, 34TH FLOOR, NEW YORK NY 10020
Rhonda Kallman	director	42 BROOK STREET, SCITUATE MA 02066
Thomas J. Spisak	officer: CFO	201 MERRITT 7, NORWALK CT 06851
Snyder Norman E. Jr.	officer: COO	88 GREY ROCKS ROAD, WILTON CT 06897
Richard H. Hubli	officer: COO	36 ROCKHOUSE ROAD, WILTON CT 06897
Joann Christine Tinnelly	officer: INTERIM CFO 11/22/19 -12/1/19	19 NORTON LANE, OLD GREENWICH CT 06870
Lewis Jaffe	director	201 MERRITT 7 CORPORATE PARK, NORWALK CT 06851