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Creative Realities (Creative Realities) Operating Margin % : 13.67% (As of Dec. 2023)


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What is Creative Realities Operating Margin %?

Operating Margin % is calculated as Operating Income divided by its Revenue. Creative Realities's Operating Income for the three months ended in Dec. 2023 was $1.98 Mil. Creative Realities's Revenue for the three months ended in Dec. 2023 was $14.46 Mil. Therefore, Creative Realities's Operating Margin % for the quarter that ended in Dec. 2023 was 13.67%.

The historical rank and industry rank for Creative Realities's Operating Margin % or its related term are showing as below:

CREX' s Operating Margin % Range Over the Past 10 Years
Min: -63.55   Med: -20.58   Max: 2.98
Current: 2.98


CREX's Operating Margin % is ranked worse than
50.47% of 2756 companies
in the Software industry
Industry Median: 3.135 vs CREX: 2.98

Creative Realities's 5-Year Average Operating Margin % Growth Rate was 0.00% per year.

Creative Realities's Operating Income for the three months ended in Dec. 2023 was $1.98 Mil. Its Operating Income for the trailing twelve months (TTM) ended in Dec. 2023 was $1.35 Mil.


Creative Realities Operating Margin % Historical Data

The historical data trend for Creative Realities's Operating Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Creative Realities Operating Margin % Chart

Creative Realities Annual Data
Trend Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Operating Margin %
Get a 7-Day Free Trial Premium Member Only Premium Member Only -0.35 -26.22 -11.02 -4.36 2.98

Creative Realities Quarterly Data
Mar19 Jun19 Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Operating Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only -11.04 -0.91 -7.61 1.38 13.67

Competitive Comparison of Creative Realities's Operating Margin %

For the Software - Application subindustry, Creative Realities's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Creative Realities's Operating Margin % Distribution in the Software Industry

For the Software industry and Technology sector, Creative Realities's Operating Margin % distribution charts can be found below:

* The bar in red indicates where Creative Realities's Operating Margin % falls into.



Creative Realities Operating Margin % Calculation

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Creative Realities's Operating Margin % for the fiscal year that ended in Dec. 2023 is calculated as

Operating Margin %=Operating Income (A: Dec. 2023 ) / Revenue (A: Dec. 2023 )
=1.346 / 45.166
=2.98 %

Creative Realities's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as

Operating Margin %=Operating Income (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=1.976 / 14.458
=13.67 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Creative Realities  (NAS:CREX) Operating Margin % Explanation

Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.


Be Aware

Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).

If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.

For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokia’s Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).

Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.


Creative Realities Operating Margin % Related Terms

Thank you for viewing the detailed overview of Creative Realities's Operating Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Creative Realities (Creative Realities) Business Description

Traded in Other Exchanges
N/A
Address
13100 Magisterial Drive, Suite 100, Louisville, KY, USA, 40223
Creative Realities Inc, along with its subsidiaries, is engaged in providing innovative digital marketing technology & solutions to global retail companies, luxury and other individual retail brands, advertising networks, outdoor clients, enterprises, and other organizations. The Company operates in one reportable segment being marketing technology solutions .The company provides solutions related to digital merchandising systems, omnichannel customer engagement systems, interactive digital shopping assistants, advisors and kiosks, and high-end audio-visual networks along with marketing technologies such as mobile, social media, point-of-sale transactions, beaconing, and web-based media.
Executives
Logan William Lindsey Iv officer: CFO 13100 CEDAR FOREST WAY, LOUISVILLE KY 40245
Richard C Mills director, 10 percent owner, officer: Chief Executive Officer C/O POMEROY COMPUTER RESOURCES INC, 1020 PETERSBURG ROAD, HEBRON KY 41048
Donald A Harris director C/O NFINANSE INC., 3923 COCONUT PALM DRIVE, SUITE 107, TAMPA FL 33619
Stephen Nesbit director 13100 MAGISTERIAL DRIVE, SUITE 100, LOUISVILLE KY 40223
Slipstream Communications, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Investors Iv Gp, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Investors Iv, L.p. 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Bcom Holdings, Lp 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Pegasus Capital Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Craig M Cogut 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Bcom Gp Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Business Services Holdings, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Slipstream Funding, Llc 10 percent owner C/O PEGASUS CAPITAL ADVISORS, L.P., 750 EAST MAIN STREET, SUITE 600, STAMFORD CT 06902
Dennis Mcgill director 3601 PLAINS BLVD, STE 1, AMARILLO TX 79102
Alec Machiels director 505 PARK AVENUE, 21ST FLOOR, NEW YORK NY 10022