Operating Margin % is calculated as Operating Income divided by its Revenue. Rentrak's Operating Income for the
three
months ended in Sep. 2015 was $1.7 Mil. Rentrak's Revenue for the
three
months ended in Sep. 2015 was $32.8 Mil. Therefore, Rentrak's Operating Margin % for the quarter that ended in Sep. 2015 was 5.14%.
The historical rank and industry rank for Rentrak's Operating Margin % or its related term are showing as below:
RENT's Operating Margin % is not ranked *
in the Business Services industry.
Industry Median: 6.31 * Ranked among companies with meaningful Operating Margin % only.
Rentrak's 5-Year Average Operating Margin % Growth Rate was 0.00% per year.
Rentrak's Operating Income for the
three
months ended in Sep. 2015 was $1.7 Mil.
Its Operating Income for the trailing twelve months (TTM) ended in Sep. 2015 was $-0.6 Mil.
Rentrak Operating Margin % Historical Data
The historical data trend for Rentrak's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Rentrak's Operating Margin %
For the Specialty Business Services subindustry, Rentrak's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rentrak's Operating Margin % Distribution in the Business Services Industry
For the Business Services industry and Industrials sector, Rentrak's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Rentrak's Operating Margin % falls into.
Rentrak Operating Margin % Calculation
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Rentrak's Operating Margin % for the fiscal year that ended in Mar. 2015 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Rentrak (NAS:RENT) Operating Margin % Explanation
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Rentrak Operating Margin % Related Terms
Thank you for viewing the detailed overview of Rentrak's Operating Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Rentrak Corp is an Oregon corporation and was incorporated in 1977. It is a media measurement and information company serving the entertainment, television, video and advertising industries. The Company's Software as a Service technology merges census-based television viewership information from over 100 million TVs and devices with consumer behavior and purchase information across multiple platforms, devices and distribution channels. It also measures box office results from more than 125,000 movie screens in 47 countries. The Company processes and aggregates billions of data transactions from multiple screens wherever entertainment content is viewed, whether at the box office, on a television screen, over the internet, on a smart phone or other portable device. It measures live TV, recorded TV, Video-On-Demand and whether the content is free, purchased, rented, recorded, downloaded or streamed from multiple channels. These content databases provide stable and granular viewership information across every screen and are anonymously matched with third-party consumer segmentation and purchase databases using privacy compliant methodologies. By linking multiscreen viewership information with information about the products viewers consume and prefer, the Company provides its clients, such as content producers, distributors, advertisers and advertising agencies, with the knowledge necessary to effectively manage their businesses, program and market their networks and precisely target and sell their advertising inventory. Additionally, certain clients of the Company use the databases to populate programmatic buying systems. These systems automate the buying process and introduce efficiencies for both advertising agencies and their clients. The Company's media measurement services are distributed through patent pending software systems and business processes into two areas within the entertainment industry: - Movies Everywhere and TV Everywhere. The Company's Entertainment Essentials services are: TV Everywhere including TV Essentials and StationView Essentials; OnDemand Everywhere includes OnDemand Essentials, Over the Top measurement products and related products; Movies Everywhere includes domestic and international Box Office Essentials, PostTrak and PreAct; and Other Services include Studio Direct Revenue Sharing and other products relating to content in the home video rental industry. The Company's primary competitors are Nielsen, Kantar and TiVo. It owns two patents directed to techniques for extracting revenue information from point-of-sale terminals, as well as nine patents for linear data collection, projections and analysis. Among the linear TV patents are two for our sophisticated TV-off methodology, which accurately accounts for cases when the TV is turned off but the set-top box.
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