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Phoenix New Media (Phoenix New Media) Profitability Rank : 4 (As of Dec. 2023)


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What is Phoenix New Media Profitability Rank?

Phoenix New Media has the Profitability Rank of 4.

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way. It is based on these factors:

1. Operating Margin %
2. Piotroski F-Score
3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.
4. Consistency of the profitability
5. Predictability Rank

Phoenix New Media's Operating Margin % for the quarter that ended in Dec. 2023 was 10.82%. As of today, Phoenix New Media's Piotroski F-Score is 6.


Competitive Comparison of Phoenix New Media's Profitability Rank

For the Internet Content & Information subindustry, Phoenix New Media's Profitability Rank, along with its competitors' market caps and Profitability Rank data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Phoenix New Media's Profitability Rank Distribution in the Interactive Media Industry

For the Interactive Media industry and Communication Services sector, Phoenix New Media's Profitability Rank distribution charts can be found below:

* The bar in red indicates where Phoenix New Media's Profitability Rank falls into.



Phoenix New Media Profitability Rank Calculation

GuruFocus Profitability Rank ranks how profitable a company is and how likely the company's business will stay that way.

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Phoenix New Media has the Profitability Rank of 4.

Profitability Rank is not directly related to the Financial Strength. But if a company is consistently profitable, its financial strength will be stronger.

Profitability Rank is based on these factors:

1. Operating Margin %

Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.

Phoenix New Media's Operating Margin % for the quarter that ended in Dec. 2023 is calculated as:

Operating Margin %=Operating Income (Q: Dec. 2023 ) / Revenue (Q: Dec. 2023 )
=3.211 / 29.668
=10.82 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

2. Piotroski F-Score

The zones of discrimination were as such:

Good or high score = 8 or 9
Bad or low score = 0 or 1

Phoenix New Media has an F-score of 6 indicating the company's financial situation is typical for a stable company.

3. Trend of the Operating Margin % (5-year average). The company with an uptrend profit margin has a higher rank.

Warning Sign:

Phoenix New Media Ltd operating margin has been in a 5-year decline. The average rate of decline per year is -14.8%.

4. Consistency of the profitability

5. Predictability Rank


Phoenix New Media Profitability Rank Related Terms

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Phoenix New Media (Phoenix New Media) Business Description

Traded in Other Exchanges
Address
No. 4 Qiyang Road, Sinolight Plaza, 16th Floor, Wangjing, Chaoyang District, Beijing, CHN, 100102
Phoenix New Media Ltd is a media company providing premium content on an integrated platform across the internet, mobile and TV channels in China. The company organizes its operations into two main segments: Net advertising services and Paid services. It provides its content and services through three channels: ifeng.com channel, video channel, and mobile channel. The company also offers a wide range of paid services including mobile value-added services, games, and content sales. It generates the majority of its revenue from Net advertising services. Geographically, it derives revenue from China.