Rocky Brands (Rocky Brands) Risk Assessment

View and export this data going back to 1993. Start your Free Trial

What is Rocky Brands Risk Assessment?

Risk Assessment represents the investment risk of a stock derived from our exclusive method. It suggests how risky the investment opportunity is based on the valuation and the fundamental performance of the stock. It is derived from following key aspects:

1. GuruFocus internally developed valuations of the stock, such as GF valuation.
2. Quality Rank, a business quality indicator developed by GuruFocus.
3. Fundamental performance: Piotroski F-Score, Altman Z-Score, Beneish M-Score, etc.
4. Growth opportunities: 5-year revenue growth rate, 5-Year EPS without NRI Growth Rate, etc.

Value investors are always willing to find undervalued stocks. However, not all the undervalued stocks are good deals, we should also be careful of how risky the investment opportunity is. We believe that if the company's financial strength and profitability are strong, and the stock price is within a reasonable range of the GF valuation, or stock has a high return with its price being undervalued, then it might be a good investment opportunity with low risk.

Based on those aspects listed above, GuruFocus believes the risk assessment of Rocky Brands is: Low Risk: Strong fundamentals, worth long-term holding.

Competitive Comparison of Rocky Brands's Risk Assessment

For the Footwear & Accessories subindustry, Rocky Brands's Risk Assessment, along with its competitors' market caps and Risk Assessment data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocky Brands's Risk Assessment Distribution in the Manufacturing - Apparel & Accessories Industry

For the Manufacturing - Apparel & Accessories industry and Consumer Cyclical sector, Rocky Brands's Risk Assessment distribution charts can be found below:

* The bar in red indicates where Rocky Brands's Risk Assessment falls into.

Rocky Brands (NAS:RCKY) Risk Assessment Explanation

Based on the four aspects listed above, GuruFocus provides the following 7 evaluations:

All-in-One Screener Examples (1)
Low Risk: Strong fundamentals, worth long-term holding
Moderate Risk: Sensitive, better choose undervalued stock
High Risk: High uncertainty with risk-return tradeoff
High Risk: Good fundamentals, beware of shrinking business
High Risk: Sensitive to economic or industry trends
High Risk: High uncertainty
No Data: Cannot be evaluated

(1) These are some simple examples. You can access our Risk Assessment filter under All-in-One Screener’s Fundamental tab and set your own criteria.

Rocky Brands Risk Assessment Related Terms

Thank you for viewing the detailed overview of Rocky Brands's Risk Assessment provided by GuruFocus.com. Please click on the following links to see related term pages.

Rocky Brands (Rocky Brands) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Manufacturing - Apparel & Accessories » Rocky Brands Inc (NAS:RCKY) » Definitions » Risk Assessment

Comparable Companies

Traded in Other Exchanges

RCK:Germany

Address

39 East Canal Street, Nelsonville, OH, USA, 45764

Website

https://www.rockybrands.com

Rocky Brands Inc acts as a designer, manufacturer, and marketer of premium-quality footwear and apparel. The company's family of brands includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin footwear. The company operates its business through three business segments: Wholesale, Retail and Contract. It generates majority of the revenue from Wholesale segment.

Executives

Mike Brooks	director, officer: Chairman, President and CEO	39 E CANAL ST, NELSONVILLE OH 45764
Curtis A Loveland	director, officer: Secretary	PORTER WRIGHT MORRIS & ARTHUR, 41 SOUTH HIGH STREET, COLUMBUS OH 43215
Moore Robert Burton Jr.	director	39 E. CANAL ST., NELSONVILLE OH 45764
Haning G Courtney	director	110 N. MAIN ST., NEW LEXINGTON OH 43764
Michael L Finn	director	2555 INTERNATIONAL STREET, COLUMBUS OH 43221
Dwight Eric Smith	director	518 EAST BROAD STREET, COLUMBUS OH 43215
Sarah E O'connor	officer: SVP, CFO and Treasurer	39 EAST CANAL STREET, NELSONVILLE OH 45764
Jason Brooks	officer: President-US Wholesale Sales	39 E. CANAL ST., NELSONVILLE OH 45764
Thomas D. Robertson	officer: Chief Financial Officer	39 E. CANAL ST., NELSONVILLE OH 45764
James L Stewart	director	39 EAST CANAL ST, NELSONVILLE OH 45764
Robyn R. Hahn	director	39 E. CANAL ST., NELSONVILLE OH 45764
William L Jordan	director	810 DSW DRIVE, COLUMBUS OH 43219
Byron Wortham	officer: Pres CoreBrndSalesMktg&ProdDev	39 E. CANAL ST., NELSONVILLE OH 45764
Tracie A. Winbigler	director	39 E. CANAL ST., NELSONVILLE OH 45764
Richard Simms	officer: President-Retail Sales	39 E. CANAL ST., NELSONVILLE OH 45764