GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » Preferred Commerce Inc (OTCPK:CELV) » Definitions » ROA %

Preferred Commerce (Preferred Commerce) ROA % : -412.95% (As of Nov. 2015)


View and export this data going back to 2007. Start your Free Trial

What is Preferred Commerce ROA %?

ROA % is calculated as Net Income divided by its average Total Assets over a certain period of time. Preferred Commerce's annualized Net Income for the quarter that ended in Nov. 2015 was $-1.82 Mil. Preferred Commerce's average Total Assets over the quarter that ended in Nov. 2015 was $0.44 Mil. Therefore, Preferred Commerce's annualized ROA % for the quarter that ended in Nov. 2015 was -412.95%.

The historical rank and industry rank for Preferred Commerce's ROA % or its related term are showing as below:

CELV's ROA % is not ranked *
in the Consumer Packaged Goods industry.
Industry Median: 3.03
* Ranked among companies with meaningful ROA % only.

Preferred Commerce ROA % Historical Data

The historical data trend for Preferred Commerce's ROA % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Preferred Commerce ROA % Chart

Preferred Commerce Annual Data
Trend Nov07 Nov08 Nov09 Nov10 Nov14 Nov15
ROA %
Get a 7-Day Free Trial -3,766.67 - - -520.66 -412.95

Preferred Commerce Semi-Annual Data
Nov07 Nov08 Nov09 Nov10 Nov14 Nov15
ROA % Get a 7-Day Free Trial -3,766.67 - - -520.66 -412.95

Competitive Comparison of Preferred Commerce's ROA %

For the Packaged Foods subindustry, Preferred Commerce's ROA %, along with its competitors' market caps and ROA % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Preferred Commerce's ROA % Distribution in the Consumer Packaged Goods Industry

For the Consumer Packaged Goods industry and Consumer Defensive sector, Preferred Commerce's ROA % distribution charts can be found below:

* The bar in red indicates where Preferred Commerce's ROA % falls into.



Preferred Commerce ROA % Calculation

Preferred Commerce's annualized ROA % for the fiscal year that ended in Nov. 2015 is calculated as:

ROA %=Net Income (A: Nov. 2015 )/( (Total Assets (A: Nov. 2014 )+Total Assets (A: Nov. 2015 ))/ count )
=-1.817/( (0.392+0.488)/ 2 )
=-1.817/0.44
=-412.95 %

Preferred Commerce's annualized ROA % for the quarter that ended in Nov. 2015 is calculated as:

ROA %=Net Income (Q: Nov. 2015 )/( (Total Assets (Q: Nov. 2014 )+Total Assets (Q: Nov. 2015 ))/ count )
=-1.817/( (0.392+0.488)/ 2 )
=-1.817/0.44
=-412.95 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

In the calculation of annual ROA %, the net income of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Net Income data used here is one times the annual (Nov. 2015) net income data. ROA % is displayed in the 30-year financial page.


Preferred Commerce  (OTCPK:CELV) ROA % Explanation

ROA % measures the rate of return on the total assets (shareholder equity plus liabilities). It measures a firm's efficiency at generating profits from shareholders' equity plus its liabilities. ROA % shows how well a company uses what it has to generate earnings. ROA %s can vary drastically across industries. Therefore, ROA % should not be used to compare companies in different industries. For retailers, a ROA % of higher than 5% is expected. For example, Wal-Mart (WMT) has a ROA % of about 8% as of 2012. For banks, ROA % is close to their interest spread. A bank’s ROA % is typically well under 2%.

Similar to ROE, ROA % is affected by profit margins and asset turnover. This can be seen from the Du Pont Formula:

ROA %(Q: Nov. 2015 )
=Net Income/Total Assets
=-1.817/0.44
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-1.817 / 0.247)*(0.247 / 0.44)
=Net Margin %*Asset Turnover
=-735.63 %*0.5614
=-412.95 %

Note: The Net Income data used here is one times the annual (Nov. 2015) net income data. The Revenue data used here is one times the annual (Nov. 2015) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

Like ROE, ROA % is calculated with only 12 months data. Fluctuations in the company's earnings or business cycles can affect the ratio drastically. It is important to look at the ratio from a long term perspective. ROA % can be affected by events such as stock buyback or issuance, and by goodwill, a company's tax rate and its interest payment. ROA % may not reflect the true earning power of the assets. A more accurate measurement is ROC % (ROC).

Many analysts argue the higher return the better. Buffett states that really high ROA % may indicate vulnerability in the durability of the competitive advantage.

E.g. Raising $43b to take on KO is impossible, but $1.7b to take on Moody's is. Although Moody's ROA % and underlying economics is far superior to Coca Cola, the durability is far weaker because of lower entry cost.


Preferred Commerce ROA % Related Terms

Thank you for viewing the detailed overview of Preferred Commerce's ROA % provided by GuruFocus.com. Please click on the following links to see related term pages.


Preferred Commerce (Preferred Commerce) Business Description

Traded in Other Exchanges
N/A
Address
3260 Fairline Farms Road, Unit No. 1, Wellington, FL, USA, 33414
Preferred Commerce Inc is focused on health and wellness products with main product being Thriv5. Thriv5 products contain Superoxide Dismutase (SOD) combined with antioxidants, soluble corn fiber and other ingredients that help the human body regenerate healthy cells and strengthen the immune system. The company is promoting the product through retail stores, online sales, and social media.