Bona Film Group (Bona Film Group) ROCE % : 4.74% (As of Sep. 2015)

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What is Bona Film Group ROCE %?

ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Bona Film Group's annualized ROCE % for the quarter that ended in Sep. 2015 was 4.74%.

Bona Film Group ROCE % Historical Data

The historical data trend for Bona Film Group's ROCE % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Bona Film Group ROCE % Chart

Bona Film Group Annual Data

Trend

Dec08

Dec09

Dec10

Dec11

Dec12

Dec13

Dec14

ROCE %

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-3.91

8.91

0.08

4.86

6.01

Bona Film Group Quarterly Data
	Dec10	Mar11	Jun11	Sep11	Dec11	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15
ROCE %	Get a 7-Day Free Trial															18.03	-0.90	7.26	5.08	4.74

Bona Film Group ROCE % Calculation

Bona Film Group's annualized ROCE % for the fiscal year that ended in Dec. 2014 is calculated as:

ROCE %	=	EBIT	/	( (Capital Employed	+	Capital Employed)	/ count )
		(A: Dec. 2014 )		(A: Dec. 2013 )		(A: Dec. 2014 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(A: Dec. 2014 )		(A: Dec. 2013 )		(A: Dec. 2014 )
	=	15.138	/	( ( (420.086 - 178.173)	+	(596.078 - 334.234) )	/ 2 )
	=	15.138	/	( (241.913	+	261.844)	/ 2 )
	=	15.138	/	251.8785
	=	6.01 %

Bona Film Group's ROCE % of for the quarter that ended in Sep. 2015 is calculated as:

ROCE %	=	EBIT ⁽¹⁾	/	( (Capital Employed	+	Capital Employed)	/ count )
		(Q: Sep. 2015 )		(Q: Jun. 2015 )		(Q: Sep. 2015 )
	=	EBIT	/	( ( (Total Assets - Total Current Liabilities)	+	(Total Assets - Total Current Liabilities) )	/ count )
		(Q: Sep. 2015 )		(Q: Jun. 2015 )		(Q: Sep. 2015 )
	=	15.9	/	( ( (612.31 - 357.517)	+	(795.287 - 378.727) )	/ 2 )
	=	15.9	/	( ( 254.793	+	416.56 )	/ 2 )
	=	15.9	/	335.6765
	=	4.74 %

(1) Note: The EBIT data used here is four times the quarterly (Sep. 2015) EBIT data.

Bona Film Group (NAS:BONA) ROCE % Explanation

ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.

Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.

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Bona Film Group (Bona Film Group) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Bona Film Group Ltd (NAS:BONA) » Definitions » ROCE %

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Address

Website

http://www.bonafilm.cn

Bona Film Group Ltd is incorporated in the Cayman Islands on July 8, 2010. On December 14, 2010, it completed its initial public offering. The Company operates as a film distributor in China. It distributes films through virtually all of the theater circuits in China. It has distribution rights to a selection of films through joint distribution arrangements with industry participants such as the state-owned China Film Group Corporation. It has distributed 39 Chinese films (including Hong Kong films) internationally. In addition to film distribution and film and television production operations, it owns and operates 21 movie theaters in commercial districts and residential areas in several major cities in China. The Company's film distribution activities consist of film sourcing, which includes identifying quality film projects with commercial potential and securing film distribution rights; print and marketing, which includes coordinating the distribution of film prints to theater circuits, as well as conducting marketing and publicity campaigns to promote the films to their target audiences; exhibition, which includes negotiating the terms of exhibitions of films in domestic and international movie theaters as well as through non-theatrical distribution channels and film advertising, which includes the sale of approximately three minutes advertising time immediately prior to the start of the theatrical screening of a film, in-film product placements and cross-promotion campaigns. The Company faces competition for audiences from companies within the entertainment business and from alternative forms of leisure entertainment, such as sporting events, outdoor recreation, video games, the Internet and other cultural and computer-related activities. Its competitors in film distribution and production include state-owned enterprises such as China Film Group and non state-owned companies such as Huayi Brothers. Its trademark includes "Bona". Its talent agency business is subject to various PRC laws, rules and regulations.

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