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Sungy Mobile (Sungy Mobile) Selling and Marketing Expense : $16.85 Mil (TTM As of Sep. 2014)


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What is Sungy Mobile Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Sungy Mobile's Selling and Marketing Expense for the three months ended in Sep. 2014 was $3.19 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Sep. 2014 was $16.85 Mil.


Sungy Mobile Selling and Marketing Expense Historical Data

The historical data trend for Sungy Mobile's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Sungy Mobile Selling and Marketing Expense Chart

Sungy Mobile Annual Data
Trend Dec11 Dec12 Dec13 Dec14
Selling and Marketing Expense
5.56 7.37 7.79 16.84

Sungy Mobile Quarterly Data
Dec11 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only 2.04 1.68 3.10 3.19 8.87

Sungy Mobile Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Sep. 2014 adds up the quarterly data reported by the company within the most recent 12 months, which was $16.85 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Sungy Mobile Selling and Marketing Expense Related Terms

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Sungy Mobile (Sungy Mobile) Business Description

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Sungy Mobile Ltd was incorporated in January 2005. The Company, through its subsidiaries, provides mobile reading services and mobile portal marketing services, and sells mobile application products and related services in the PRC. Its platform product, GO Launcher EX, manages apps, widgets and functions on Android smartphones and serves as users' first entry point to their phones. The Company has developed a portfolio of GO series products which include its launcher products and a broad range of other GO series apps and widget.

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