Swire Pacific (HKSE:00087) Selling and Marketing Expense : HK$11,798 Mil (TTM As of Jun. 2024)

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What is Swire Pacific Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Swire Pacific's Selling and Marketing Expense for the six months ended in Jun. 2024 was HK$5,323 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2024 was HK$11,798 Mil.

Swire Pacific Selling and Marketing Expense Historical Data

The historical data trend for Swire Pacific's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Swire Pacific Selling and Marketing Expense Chart

Swire Pacific Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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14,565.00

14,380.00

16,456.00

16,151.00

14,985.00

Swire Pacific Semi-Annual Data
	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23	Jun24
Selling and Marketing Expense	Get a 7-Day Free Trial															7,869.00	8,282.00	8,510.00	6,475.00	5,323.00

Swire Pacific Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2024 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$11,798 Mil.

Swire Pacific Selling and Marketing Expense Related Terms

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Swire Pacific Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Industrials » Conglomerates » Swire Pacific Ltd (HKSE:00087) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

SWRBY:USA SWRBF:USA SWRAY:USA 00019:Hong Kong SWI:Germany SWI1:Germany SWI:Germany

Address

88 Queensway, GPO Box 1, 33rd Floor, One Pacific Place, Hong Kong, HKG

Website

https://www.swirepacific.com

Swire Pacific is a Hong Kong-based conglomerate with interests in property, aviation, beverage, trading, and industrials. The property division, an 82% stake in Swire Properties, contributes more than half of the group's operating profit. The beverage division is one of two Coca-Cola bottlers in mainland China and also a bottler in Hong Kong, Taiwan, Vietnam, and Cambodia. The aviation division consists of Haeco, an aircraft engineering company, and a 45% stake in Cathay Pacific. As of end June 2023, John Swire & Sons, the parent company, holds a 60% stake in Swire Pacific but has 68% of the voting rights through a dual-class share structure.

Executives

John Swire & Sons Limited

Swire Pacific Headlines

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