HC Group (HKSE:02280) Selling and Marketing Expense : HK$293 Mil (TTM As of Dec. 2023)

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What is HC Group Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. HC Group's Selling and Marketing Expense for the six months ended in Dec. 2023 was HK$142 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 was HK$293 Mil.

HC Group Selling and Marketing Expense Historical Data

The historical data trend for HC Group's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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HC Group Selling and Marketing Expense Chart

HC Group Annual Data

Trend

Dec14

Dec15

Dec16

Dec17

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

Selling and Marketing Expense

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691.57

560.12

433.39

381.17

292.81

HC Group Semi-Annual Data
	Jun14	Dec14	Jun15	Dec15	Jun16	Dec16	Jun17	Dec17	Jun18	Dec18	Jun19	Dec19	Jun20	Dec20	Jun21	Dec21	Jun22	Dec22	Jun23	Dec23
Selling and Marketing Expense	Get a 7-Day Free Trial															231.69	158.62	230.06	151.04	141.77

HC Group Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2023 adds up the semi-annually data reported by the company within the most recent 12 months, which was HK$293 Mil.

HC Group Selling and Marketing Expense Related Terms

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HC Group (HKSE:02280) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » HC Group Inc (HKSE:02280) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

N/A

Address

Hangxing Science Park, No. 11, Hepingli East Street, o Room B-1, 4 Floor, Building 2, Dongcheng District, Beijing, CHN, 100013

Website

https://www.hcgroup.com

HC Group Inc is a holding company based in China involved in e-commerce and related services. The company organizes itself into three segments based on service type. The technology-driven new retail segment provides integration services around the retailing of electronics. The smart industries segment provides a business-to-business trading platform as well as anti-counterfeiting products and supply chain management. The platform & corporate services segment primarily operates the media platform HC360.com and provides data-based marketing services. It generates a vast majority of its revenue from the smart industries segment.

Executives

Liu Jun	2101 Beneficial owner
Liu Xiaodong	2101 Beneficial owner
Fortune Value Investment Holdings Limited	2101 Beneficial owner
Zhu Lemin	2201 Interest of corporation controlled by you
Central Huijin Investment Ltd.	2201 Interest of corporation controlled by you
Digital China Holdings Limited
Digital China (bvi) Limited
Talent Gain Developments Limited
Ideal South Limited	2101 Beneficial owner
Wong Luen Hei	2201 Interest of corporation controlled by you

HC Group (HKSE:02280) Headlines

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