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VITL (Vital Farms) Selling and Marketing Expense : $28.5 Mil (TTM As of Jun. 2024)


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What is Vital Farms Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. Vital Farms's Selling and Marketing Expense for the three months ended in Jun. 2024 was $7.2 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2024 was $28.5 Mil.


Vital Farms Selling and Marketing Expense Historical Data

The historical data trend for Vital Farms's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Vital Farms Selling and Marketing Expense Chart

Vital Farms Annual Data
Trend Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23
Selling and Marketing Expense
Get a 7-Day Free Trial 10.00 14.90 24.98 30.10 27.34

Vital Farms Quarterly Data
Sep19 Dec19 Mar20 Jun20 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24
Selling and Marketing Expense Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 5.85 6.36 7.31 7.60 7.20

Vital Farms Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Jun. 2024 adds up the quarterly data reported by the company within the most recent 12 months, which was $28.5 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Vital Farms Selling and Marketing Expense Related Terms

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Vital Farms Business Description

Traded in Other Exchanges
Address
3601 South Congress Avenue, Suite C100, Austin, TX, USA, 78704
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
Executives
Matthew Ohayer director, 10 percent owner, officer: Executive Chairman C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Russell Diez-canseco director, officer: President and CEO C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Denny Marie Post director C/O BURGER KING HOLDINGS, INC., 5505 BLUE LAGOON DRIVE, MIAMI FL 33126
Stephanie Coon officer: SVP of People and Strategy C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Joanne Bal officer: GC, Sec. and Head of ESG C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Peter Nicholas Pappas officer: Chief Sales Officer C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Karl Khoury director C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Jason Dale officer: COO and CFO C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Kelly J. Kennedy director C/O ANNIE'S, INC., 1610 FIFTH STREET, BERKELEY CA 94710
Thilo Wrede officer: Chief Financial Officer C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Kathryn Mckeon officer: Chief Marketing Officer C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Brent Drever director C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704
Scott Marcus officer: Chief Marketing Officer C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TN 78704
Jeffery S Dawson officer: Chief Accounting Officer 2711 NORTH HASKELL AVENUE, SUITE 3400, DALLAS TX 75204
Kofi Owusu Amoo-gottfried director C/O VITAL FARMS, INC., 3601 SOUTH CONGRESS AVENUE, SUITE C100, AUSTIN TX 78704