WH Smith (WH Smith) Selling and Marketing Expense : $987 Mil (TTM As of Feb. 2024)

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What is WH Smith Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. WH Smith's Selling and Marketing Expense for the six months ended in Feb. 2024 was $492 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Feb. 2024 was $987 Mil.

WH Smith Selling and Marketing Expense Historical Data

The historical data trend for WH Smith's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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WH Smith Selling and Marketing Expense Chart

WH Smith Annual Data

Trend

Aug14

Aug15

Aug16

Aug17

Aug18

Aug19

Aug20

Aug21

Aug22

Aug23

Selling and Marketing Expense

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720.20

706.97

577.93

704.19

947.90

WH Smith Semi-Annual Data
	Aug14	Feb15	Aug15	Feb16	Aug16	Feb17	Aug17	Feb18	Aug18	Feb19	Aug19	Feb20	Aug20	Feb21	Aug21	Feb22	Aug22	Feb23	Aug23	Feb24
Selling and Marketing Expense	Get a 7-Day Free Trial															339.65	403.59	431.16	494.28	492.42

WH Smith Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Feb. 2024 adds up the semi-annually data reported by the company within the most recent 12 months, which was $987 Mil.

WH Smith Selling and Marketing Expense Related Terms

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WH Smith (WH Smith) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » WH Smith PLC (OTCPK:WHTPF) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

SMWHl:UK SMWH:UK 21Q:Germany

Address

Greenbridge Road, Swindon, Wiltshire, GBR, SN3 3RX

Website

https://www.whsmithplc.co.uk

WH Smith PLC is a U.K. retailer selling a wide range of products. Its two core business segments are travel and high street. WHSmith's travel stores offer products such as food, drink, publications, books, and tech accessories and other products to travelers. This segment operates predominantly in airports, railway stations, hospitals, and workplaces across Europe, Australia, the Middle East, Southeast Asia, and India. The high street segment operates stores in the United Kingdom, predominantly on the U.K. high street. The high street segment sells products into the following categories: stationery, books, newspapers, magazines, and confectionery. WH Smith also has an online retail business that sells a range of books, stationery, magazines, and gifts through its websites.