The WhiteWave Foods Co (The WhiteWave Foods Co) Selling and Marketing Expense : $730 Mil (TTM As of Dec. 2016)

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What is The WhiteWave Foods Co Selling and Marketing Expense?

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services. The WhiteWave Foods Co's Selling and Marketing Expense for the three months ended in Dec. 2016 was $166 Mil. Its Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2016 was $730 Mil.

The WhiteWave Foods Co Selling and Marketing Expense Historical Data

The historical data trend for The WhiteWave Foods Co's Selling and Marketing Expense can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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The WhiteWave Foods Co Selling and Marketing Expense Chart

The WhiteWave Foods Co Annual Data

Trend

Dec10

Dec11

Dec12

Dec13

Dec14

Dec15

Dec16

Selling and Marketing Expense

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492.13

528.23

621.87

705.92

729.52

The WhiteWave Foods Co Quarterly Data
	Mar12	Jun12	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16
Selling and Marketing Expense	Get a 7-Day Free Trial															176.07	185.84	188.47	188.91	166.30

The WhiteWave Foods Co Selling and Marketing Expense Calculation

Selling and Marketing Expense is the aggregate total amount of expenses directly related to the marketing or selling of products or services.

Selling and Marketing Expense for the trailing twelve months (TTM) ended in Dec. 2016 adds up the quarterly data reported by the company within the most recent 12 months, which was $730 Mil.

The WhiteWave Foods Co Selling and Marketing Expense Related Terms

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The WhiteWave Foods Co (The WhiteWave Foods Co) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Consumer Packaged Goods » The WhiteWave Foods Co (NYSE:WWAV) » Definitions » Selling and Marketing Expense

Comparable Companies

Traded in Other Exchanges

N/A

Address

Website

http://www.whitewave.com

WhiteWave manufactures, markets, and sells foods and beverages. The company focuses on growing and emerging categories, such as natural and organic food and beverages, plant-based milks and protein products, coffee creamers and drinks, and organic packaged salads and produce. WhiteWave's brand portfolio includes the Silk line of plant-based beverages, Horizon Organic premium dairy, So Delicious, International Delight, and Alpro. North America accounts for 86% of sales, with the remainder mostly generated in Europe.

Executives

W Anthony Vernon	director	C/O AXOVANT SCIENCES, INC., 320 WEST 37TH STREET, NEW YORK NY 10018
Gregg L Engles	director, officer: Chairman and CEO	1225 SEVENTEENTH STREET, SUITE 1000, DENVER CO 80202
Roger E Theodoredis	officer: EVP, General Counsel	1225 SEVENTEENTH STREET, SUITE 1000, DENVER CO 80202
Doreen A Wright	director	1225 SEVENTEENTH STREET, SUITE 1000, DENVER CO 80202
Michelle P Goolsby	director	1225 SEVENTEENTH STREET, SUITE 1000, DENVER CO 80202
Hardin Joseph S Jr	director	1225 SEVENTEENTH STREET SUITE 1000 DENVER CO 80202
Stephen L Green	director	1225 SEVENTEENTH STREET SUITE 1000 DENVER CO 80202
Kevin C Yost	officer: U.S. Group President - AF&B	1225 SEVENTEENTH STREET SUITE 1000 DENVER CO 80202
Blaine E Mcpeak	officer: Chief Operating Officer	1225 SEVENTEENTH STREET SUITE 1000 DENVER CO 80202
Thomas N Zanetich	officer: EVP - Human Resources	1225 SEVENTEENTH STREET SUITE 1000 DENVER CO 80202
Deryckere Bernard J.p.	officer: President, Europe Foods & Bevs	1225 SEVENTEENTH STREET SUITE 1000 DENVER CO 80202
Mary E Minnick	director	1225 SEVENTEENTH STREET, SUITE 1000, DENVER CO 80202
Dean Foods Co/	10 percent owner	2711 N. HASKELL AVENUE, SUITE 3400, DALLAS TX 75204