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ReachLocal (ReachLocal) Asset Turnover : 0.73 (As of Jun. 2016)


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What is ReachLocal Asset Turnover?

Asset Turnover measures how quickly a company turns over its asset through sales. It is calculated as Revenue divided by Total Assets. ReachLocal's Revenue for the three months ended in Jun. 2016 was $81.5 Mil. ReachLocal's Total Assets for the quarter that ended in Jun. 2016 was $111.3 Mil. Therefore, ReachLocal's Asset Turnover for the quarter that ended in Jun. 2016 was 0.73.

Asset Turnover is linked to ROE % through Du Pont Formula. ReachLocal's annualized ROE % for the quarter that ended in Jun. 2016 was 227.28%. It is also linked to ROA % through Du Pont Formula. ReachLocal's annualized ROA % for the quarter that ended in Jun. 2016 was -15.23%.


ReachLocal Asset Turnover Historical Data

The historical data trend for ReachLocal's Asset Turnover can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

ReachLocal Asset Turnover Chart

ReachLocal Annual Data
Trend Dec07 Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15
Asset Turnover
Get a 7-Day Free Trial Premium Member Only 2.37 2.58 2.77 2.66 2.61

ReachLocal Quarterly Data
Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16
Asset Turnover Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.61 0.65 0.71 0.67 0.73

Competitive Comparison of ReachLocal's Asset Turnover

For the Advertising Agencies subindustry, ReachLocal's Asset Turnover, along with its competitors' market caps and Asset Turnover data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


ReachLocal's Asset Turnover Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, ReachLocal's Asset Turnover distribution charts can be found below:

* The bar in red indicates where ReachLocal's Asset Turnover falls into.



ReachLocal Asset Turnover Calculation

Asset Turnover measures how quickly a company turns over its asset through sales.

ReachLocal's Asset Turnover for the fiscal year that ended in Dec. 2015 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (A: Dec. 2015 )/( (Total Assets (A: Dec. 2014 )+Total Assets (A: Dec. 2015 ))/ count )
=382.597/( (171.388+122.196)/ 2 )
=382.597/146.792
=2.61

ReachLocal's Asset Turnover for the quarter that ended in Jun. 2016 is calculated as

Asset Turnover
=Revenue/Average Total Assets
=Revenue (Q: Jun. 2016 )/( (Total Assets (Q: Mar. 2016 )+Total Assets (Q: Jun. 2016 ))/ count )
=81.46/( (111.63+110.903)/ 2 )
=81.46/111.2665
=0.73

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Companies with low profit margins tend to have high Asset Turnover, while those with high profit margins have low Asset Turnover. Companies in the retail industry tend to have a very high turnover ratio.


ReachLocal  (NAS:RLOC) Asset Turnover Explanation

Asset Turnover is linked to ROE % through Du Pont Formula.

ReachLocal's annulized ROE % for the quarter that ended in Jun. 2016 is

ROE %**(Q: Jun. 2016 )
=Net Income/Total Stockholders Equity
=-16.948/-7.457
=(Net Income / Revenue)*(Revenue / Total Assets)*(Total Assets / Total Stockholders Equity)
=(-16.948 / 325.84)*(325.84 / 111.2665)*(111.2665/ -7.457)
=Net Margin %*Asset Turnover*Equity Multiplier
=-5.2 %*2.9285*-14.9211
=ROA %*Equity Multiplier
=-15.23 %*-14.9211
=227.28 %

Note: The Net Income data used here is four times the quarterly (Jun. 2016) net income data. The Revenue data used here is four times the quarterly (Jun. 2016) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

** The ROE % used above is for Du Pont Analysis only. It is different from the defined ROE % page on our website, as here it uses Net Income instead of Net Income attributable to Common Stockholders in the calculation.

It is also linked to ROA % through Du Pont Formula:

ReachLocal's annulized ROA % for the quarter that ended in Jun. 2016 is

ROA %(Q: Jun. 2016 )
=Net Income/Total Assets
=-16.948/111.2665
=(Net Income / Revenue)*(Revenue / Total Assets)
=(-16.948 / 325.84)*(325.84 / 111.2665)
=Net Margin %*Asset Turnover
=-5.2 %*2.9285
=-15.23 %

Note: The Net Income data used here is four times the quarterly (Jun. 2016) net income data. The Revenue data used here is four times the quarterly (Jun. 2016) revenue data.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Be Aware

In the article Joining The Dark Side: Pirates, Spies and Short Sellers, James Montier reported that In their US sample covering the period 1968-2003, Cooper et al find that firms with low asset growth outperformed firms with high asset growth by an astounding 20% p.a. equally weighted. Even when controlling for market, size and style, low asset growth firms outperformed high asset growth firms by 13% p.a. Therefore a company with fast asset growth may underperform.

Therefore, it is a good sign if a company's Asset Turnover is consistent or even increases. If a company's asset grows faster than sales, its Asset Turnover will decline, which can be a warning sign.


ReachLocal Asset Turnover Related Terms

Thank you for viewing the detailed overview of ReachLocal's Asset Turnover provided by GuruFocus.com. Please click on the following links to see related term pages.


ReachLocal (ReachLocal) Business Description

Traded in Other Exchanges
N/A
Address
ReachLocal Inc was incorporated in the State of Delaware in August 20 , 2003. The Company offers online marketing products and solutions in three categories: digital advertising (including ReachSearch, ReachRetargeting, ReachDisplay, and ReachDisplay InApp), software (ReachEdge and Kickserv), and web presence (including ReachSEO, ReachCast, ReachSite + ReachEdge, and TotalLiveChat). It has launched a number of web presence solutions. These solutions include websites, search engine optimization (SEO), social, chat, listings and other products and solutions, all focused on expanding and leveraging clients' web presence. It has built a technology platform, the RL Platform that addresses the needs of the SMB and re-creates the simplicity and effectiveness with which SMBs have traditionally purchased offline advertising. The Company's distribution solution is built around a direct, locally based sales force of IMCs who, empowered by the RL Platform, engage with its clients to help them achieve their marketing objectives in the consultative manner to which SMBs are accustomed. The Company's ReachSearch product offers advertisements appearing prominently among the search results when local consumers enter certain keywords on local search sites such as Google, Yahoo and Microsoft Bing. The Company's ReachDisplay product maximizes the exposure for an SMB that wants to broadcast a message to a specific target online audience. It sells to SMB advertisers, national brands, and agencies and resellers. It competes with Internet marketing providers such as Google, Yahoo and Microsoft; Traditional, Offline Media Companies; and Other SMB Marketing Providers. The Company is subject to general business regulations and laws as well as regulations and laws specifically governing the Internet.
Executives
Sharon T Rowlands director, officer: Chief Executive Officer 195 BROADWAY, NEW YORK NY 10007
Thompson Edward director 2 INDUSTRIAL WAY WEST, SAN JOSE CA 95135
Habib Kairouz director C/O RHO CAPITAL PARTNERS, INC., 152 WEST 57TH STREET, 23RD FLOOR, NEW YORK NY 10019
Thomas E Hale director 600 TOWNSEND ST, SAN FRANCISCO CA 94103
Adam F. Wergeles officer: Chief Legal Officer, Secretary C/O REACHLOCAL, INC. 21700 OXNARD STREET, SUITE 1600 WOODLAND HILLS CA 91367
Dykes Robert R B director C/O CIPHER MINING INC., 1 VANDERBILT AVENUE, FLOOR 54, SUITE C, NEW YORK NY 10017
David Day officer: SVP, Corp. Controller & CAO 21700 OXNARD STREET, SUITE 1600, WOODLAND HILLS CA 91367
Joshua Ruch 10 percent owner 4 DUNE ROAD, EAST QUOGUE NY 11942
Mark Leschly 10 percent owner RHO CAPITAL PARTNERS, INC., 152 W 57TH ST 23RD FL, NEW YORK NY 10019
Rho Capital Partners Llc 10 percent owner C/O RHO CAPITAL PARTNERS, INC., 152 WEST 57TH STREET, 23RD FLOOR, NEW YORK NY 10019
Jason Whitt director C/O VANTAGEPOINT VENTURE PARTNERS 1001 BAYHILL DRIVE, SUITE 300 SAN BRUNO CA 94066

ReachLocal (ReachLocal) Headlines

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