iMedia Brands (STU:VVIA) Customer Acquisition Cost (USD) : 0.00 (As of . 20)

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What is iMedia Brands Customer Acquisition Cost (USD)?

Customer Acquisition Cost (USD) is the cost of winning a customer to purchase a product/service. A lower Customer Acquisition Cost (CAC) is more competitive for e-commerce companies.

The historical rank and industry rank for iMedia Brands's Customer Acquisition Cost (USD) or its related term are showing as below:

STU:VVIA's Customer Acquisition Cost (USD) is not ranked ^*
in the Retail - Cyclical industry.
Industry Median:
* Ranked among companies with meaningful Customer Acquisition Cost (USD) only.

iMedia Brands Customer Acquisition Cost (USD) Historical Data

The historical data trend for iMedia Brands's Customer Acquisition Cost (USD) can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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iMedia Brands Customer Acquisition Cost (USD) Chart

iMedia Brands (STU:VVIA) Customer Acquisition Cost (USD) Explanation

Customer Acquisition Cost (USD), CAC, is the cost of convincing a potential customer to buy a product or service. Investors can determine a company’s profitability by looking at the difference between how much money can be extracted from customers and the costs of extracting it. Lower CAC is better since it directly reflects the profitability of a company. CAC can be improved by a successful marketing strategy, targeted advertising and media exposure.

The CAC can be calculated by dividing all the costs spent on acquiring more customers (marketing expenses) by the number of customers acquired in the period the money was spent.

iMedia Brands Customer Acquisition Cost (USD) Related Terms

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iMedia Brands (STU:VVIA) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Cyclical » Retail - Cyclical » iMedia Brands Inc (STU:VVIA) » Definitions » Customer Acquisition Cost (USD)

Comparable Companies

Traded in Other Exchanges

N/A

Address

6740 Shady Oak Road, Eden Prairie, MN, USA, 55344-3433

Website

https://www.shophq.com

Legacy Imbds Inc Formerly iMedia Brands Inc is a global interactive media company that manages a portfolio of shopping television networks and web service businesses, primarily in North America, for English and Spanish speaking audiences. It's brand portfolio spans multiple business models and product categories and includes ShopHQ, iMedia Web Services, Bulldog Shopping Network, and LaVenta Shopping Network. It operates in three segments: Entertainment, Consumer Brand and Media Commerce Services. Geographically, it derives a majority of its revenue from the US.

iMedia Brands (STU:VVIA) Headlines

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