iMedia Brands (STU:VVIA) Gross Margin % : 41.79% (As of Oct. 2022)

iMedia Brands Gross Margin % Chart

iMedia Brands Annual Data
	Trend	Jan14	Jan15	Jan16	Jan17	Jan18	Jan19	Jan20	Jan21	Jan22	Jan23
Gross Margin %		Get a 7-Day Free Trial					34.67	32.61	36.78	40.39	38.63

iMedia Brands Quarterly Data
	Apr18	Jul18	Oct18	Jan19	Apr19	Jul19	Oct19	Jan20	Apr20	Jul20	Oct20	Jan21	Apr21	Jul21	Oct21	Jan22	Apr22	Jul22	Oct22	Jan23
Gross Margin %	Get a 7-Day Free Trial															38.29	39.69	36.34	41.79	36.78

Competitive Comparison of iMedia Brands's Gross Margin %

For the Specialty Retail subindustry, iMedia Brands's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

iMedia Brands's Gross Margin % Distribution in the Retail - Cyclical Industry

For the Retail - Cyclical industry and Consumer Cyclical sector, iMedia Brands's Gross Margin % distribution charts can be found below:

* The bar in red indicates where iMedia Brands's Gross Margin % falls into.

iMedia Brands Gross Margin % Calculation

Gross Margin is the percentage of Gross Profit out of sales or Revenue.

iMedia Brands's Gross Margin for the fiscal year that ended in Jan. 2022 is calculated as

iMedia Brands's Gross Margin for the quarter that ended in Oct. 2022 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

iMedia Brands  (STU:VVIA) Gross Margin % Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

iMedia Brands had a gross margin of 41.79% for the quarter that ended in Oct. 2022 => Durable competitive advantage

Be Aware

If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.

iMedia Brands Gross Margin % Related Terms

Thank you for viewing the detailed overview of iMedia Brands's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

iMedia Brands (STU:VVIA) Business Description