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RetailMeNot (RetailMeNot) Depreciation, Depletion and Amortization : $19.2 Mil (TTM As of Mar. 2017)


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What is RetailMeNot Depreciation, Depletion and Amortization?

RetailMeNot's depreciation, depletion and amortization for the three months ended in Mar. 2017 was $5.0 Mil. Its depreciation, depletion and amortization for the trailing twelve months (TTM) ended in Mar. 2017 was $19.2 Mil.


RetailMeNot Depreciation, Depletion and Amortization Historical Data

The historical data trend for RetailMeNot's Depreciation, Depletion and Amortization can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

RetailMeNot Depreciation, Depletion and Amortization Chart

RetailMeNot Annual Data
Trend Dec10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16
Depreciation, Depletion and Amortization
Get a 7-Day Free Trial 14.19 14.11 15.75 17.13 18.15

RetailMeNot Quarterly Data
Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17
Depreciation, Depletion and Amortization Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 3.95 4.56 4.73 4.91 5.00

RetailMeNot Depreciation, Depletion and Amortization Calculation

Depreciation is a present expense that accounts for the past cost of an asset that is now providing benefits.

Depletion and amortization are synonyms for depreciation.

Generally:
The term depreciation is used when discussing man made tangible assets
The term depletion is used when discussing natural tangible assets
The term amortization is used when discussing intangible assets

Depreciation, Depletion and Amortization for the trailing twelve months (TTM) ended in Mar. 2017 adds up the quarterly data reported by the company within the most recent 12 months, which was $19.2 Mil.

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


RetailMeNot  (NAS:SALE) Depreciation, Depletion and Amortization Explanation

One of the key tenets of Generally Accepted Accounting Principles (GAAP) is the matching principle. The matching principle states that companies should report associated costs and benefits at the same time.

For example:

If a company buys a $300 million cruise ship in 1982 and then sells tickets to passengers for the next 30 years, the company should not report a $300 million expense in 1982 and then ticket sales for 1982 through 2012. Instead, the company should spread the purchase price of the ship (the cost) over the same time period it sells tickets (the benefit).

To create income statements that meet the matching principle, accountants use an expense called depreciation.

So, instead of reporting a $300 million purchase expense in 1982, the company might:

Report a $30 million depreciation expense in 1982, 1983, 1984...and every year after that for the 30 years the company expects to sell tickets to passengers on this cruise ship.

To calculate depreciation, a company must make estimates and choices such as:

The cost of the asset
The useful life of the asset
The salvage value of the asset at the end of its useful life
And a way of spreading the cost of the asset to match the time when the asset provides benefits

The range of different ways of spreading the cost under GAAP accounting is too long to list. However, public companies in the United States explain their depreciation choices to shareholders in a note to their financial statements. It is critical that investors read this note. Investors can find this note in the company's 10-K.

Past depreciation expenses accumulate on the balance sheet. Most public companies choose not to show this contra asset account on the balance sheet they present to shareholders. Instead, they simply show a single item. This single asset item may be marked Net. Such as Property, Plant, and Equipment - Net. It is actually the asset account netted against the contra asset account.

A contra asset account is an account that offsets an asset account. So, for example a company might have:

Property, Plant, and Equipment - Gross: $150 million
Accumulated Depreciation: $120 million
Property, Plant, and Equipment - Net: $30 million

In this case, the only item likely to be shown on the balance sheet is Property, Plant, and Equipment - Net. This is the cost of the company's property, plant, and equipment (asset account) minus the accumulated depreciation (the contra asset account). It means the company's assets cost $150 million, the company has reported $120 million in depreciation expense over the years, and the company is now reporting the assets have a book value of $30 million.

It is possible for a company to have fully depreciated assets on its balance sheet. This means the company's estimate of the useful life of the asset was shorter than the asset's actual useful life. As a result, the asset - although it is still being used - is carried on the balance sheet at its salvage value.

This is a reminder that depreciation involves estimates and choices. It is not an infallible process.

Companies do not have cash layout for depreciation. Therefore, depreciation is added back in the cash flow statement.

Although depreciation is not a cash cost, it is a real business cost because the company has to pay for the fixed assets when it purchases them. Both Warren Buffett and Charlie Munger hate the idea of EDITDA because depreciation is not included as an expense. Warren Buffett even jokingly said We prefer earnings before everything when criticizing the abuse of EDITDA.


Be Aware

Depreciation estimates make the calculation of net income susceptible to management's accounting choices. These choices can be either overly aggressive or overly conservative.


RetailMeNot Depreciation, Depletion and Amortization Related Terms

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RetailMeNot (RetailMeNot) Business Description

Industry
Traded in Other Exchanges
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Address
RetailMeNot Inc was formed in September 2007. The Company operates a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Digital offers are offers, offer codes and brand or category specific discounts made available online or through mobile applications that are used by consumers to make online or in-store purchases directly from retailers. Digital offers can include coupons, sales, consumer tips, advertisements, discounted digital gift cards redeemable at retailers or cash-back rebates associated with the purchase of a product or a consumer action. The Company's websites, mobile applications, email newsletters and alerts and social media presence enable consumers to search for, discover and redeem hundreds of thousands of relevant digital offers from retailers and brands. Its marketplace features digital offers across multiple product categories, including clothing; electronics; health and beauty; home and office; travel, dining and entertainment; personal and business services; and shoes. The Company provides its retailers and brands access to consumer. Its product development approach is centered on building products that enable consumers to discover quality digital offers, virtually anytime and anywhere, and redeem them online or in-store. The Company's products and services for consumers are free of charge and available through its websites and mobile applications. The Company offers its consumers hundreds of thousands of digital offers from tens of thousands of retailers and brands across multiple product categories. Its mobile applications allow consumers to shop when and where consumer want. Consumers use the mobile applications to discover, store for use later and access the digital offers it wants and to redeem them both online and in-store. The consumers can browse top digital offers, popular stores and product category listings. The Company's mobile applications also allow users to share digital offers with others via email, text message or through social media channels. Its competitors include Goodsearch, bradsdeals, savings.com, Tech Bargains and Coupon Cabin, Groupon, Living Social, Coupons.com and PayPal. The Company's operations are subject to general business regulations and laws as well as regulations and laws specifically governing the Internet, e-commerce and mobile commerce, or m-commerce, in a number of jurisdictions around the world.
Executives
Thomas Aylor officer: Vice President, Finance 11305 FOUR POINTS DR, BUILDING II THIRD FLOOR, AUSTIN TX 78726
Di Valerio J Scott officer: Chief Financial Officer RETAILMENOT, INC., 301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Jules A. Maltz director 3000 SAND HILL ROAD, BUILDING 2, SUITE 250, MENLO PARK CA 94025
Brian Sharples director 1250 CAPITAL OF TX HWY, BLDG 2, PLAZA 1, AUSTIN TX 78746
Tamar Yehoshua director 301 CONGRESS AVE, STE 700, AUSTIN TX 78701
Gokul Rajaram director 301 CONGRESS AVENUE, SUITE 700, AUSTIN TX 78701
Greg J Santora director 4201 GRANT COURT, PLEASANTON CA 94566
Jeffrey Crowe director 525 UNIVERSITY AVENUE, SUITE 800, PALO ALTO CA 94301
Kenneth P Deangelis 10 percent owner 300 WEST SIXTH ST STE 2300, AUSTIN TX 78701
Av Partners X, L.p. 10 percent owner 300 W. 6TH STREET, SUITE 2300, AUSTIN TX 78701
Av Partners X, L.l.c. 10 percent owner 300 W. 6TH STREET, SUITE 2300, AUSTIN TX 78701
Austin Ventures X Lp 10 percent owner 300 WEST 6TH STREET, SUITE 2300, AUSTIN TX 78701
Av Partners Ix Llc 10 percent owner C/O AUSTIN VENTURES, 300 WEST 6TH STREET, SUITE 2300, AUSTIN TX 78701
Av Partners Ix Lp 10 percent owner C/O AUSTIN VENTURES, 300 WEST 6TH STREET, SUITE 2300, AUSTIN TX 78701
Austin Ventures Ix Lp 10 percent owner C/O AUSTIN VENTURES, 300 WEST 6TH STREET, SUITE 2300, AUSTIN TX 78701