Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. RetailMeNot's intangible assets for the quarter that ended in Mar. 2017 was $243.8 Mil.
RetailMeNot Intangible Assets Historical Data
The historical data trend for RetailMeNot's Intangible Assets can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.
If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.
The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.
Some intangibles are amortized. Amortization is the depreciation of intangible assets.
Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.
Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.
If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.
Intangibles acquired are on balance sheet at fair value.
Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.
One of the reasons competitive advantage power can remain hidden for so long.
Be Aware
Companies may change the way intangible assets are amortized, and this will affect their reported earnings.
RetailMeNot Intangible Assets Related Terms
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RetailMeNot Inc was formed in September 2007. The Company operates a digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. Digital offers are offers, offer codes and brand or category specific discounts made available online or through mobile applications that are used by consumers to make online or in-store purchases directly from retailers. Digital offers can include coupons, sales, consumer tips, advertisements, discounted digital gift cards redeemable at retailers or cash-back rebates associated with the purchase of a product or a consumer action. The Company's websites, mobile applications, email newsletters and alerts and social media presence enable consumers to search for, discover and redeem hundreds of thousands of relevant digital offers from retailers and brands. Its marketplace features digital offers across multiple product categories, including clothing; electronics; health and beauty; home and office; travel, dining and entertainment; personal and business services; and shoes. The Company provides its retailers and brands access to consumer. Its product development approach is centered on building products that enable consumers to discover quality digital offers, virtually anytime and anywhere, and redeem them online or in-store. The Company's products and services for consumers are free of charge and available through its websites and mobile applications. The Company offers its consumers hundreds of thousands of digital offers from tens of thousands of retailers and brands across multiple product categories. Its mobile applications allow consumers to shop when and where consumer want. Consumers use the mobile applications to discover, store for use later and access the digital offers it wants and to redeem them both online and in-store. The consumers can browse top digital offers, popular stores and product category listings. The Company's mobile applications also allow users to share digital offers with others via email, text message or through social media channels. Its competitors include Goodsearch, bradsdeals, savings.com, Tech Bargains and Coupon Cabin, Groupon, Living Social, Coupons.com and PayPal. The Company's operations are subject to general business regulations and laws as well as regulations and laws specifically governing the Internet, e-commerce and mobile commerce, or m-commerce, in a number of jurisdictions around the world.
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