Reeltime Rentals (Reeltime Rentals) Gross Profit : $0.22 Mil (TTM As of Dec. 2018)

Reeltime Rentals Gross Profit Chart

Reeltime Rentals Quarterly Data
	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17	Mar18	Jun18	Sep18	Dec18
Gross Profit	Get a 7-Day Free Trial															-	0.04	0.10	0.06	0.03

Competitive Comparison of Reeltime Rentals's Gross Profit

For the Entertainment subindustry, Reeltime Rentals's Gross Profit, along with its competitors' market caps and Gross Profit data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Reeltime Rentals's Gross Profit Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Reeltime Rentals's Gross Profit distribution charts can be found below:

* The bar in red indicates where Reeltime Rentals's Gross Profit falls into.

Reeltime Rentals Gross Profit Calculation

Gross Profit is the different between the sale prices and the cost of buying or producing the goods.

Reeltime Rentals's Gross Profit for the fiscal year that ended in Dec. 2018 is calculated as

Reeltime Rentals's Gross Profit for the quarter that ended in Dec. 2018 is calculated as

Gross Profit for the trailing twelve months (TTM) ended in Dec. 2018 adds up the quarterly data reported by the company within the most recent 12 months, which was $0.22 Mil.

Gross Profit is the numerator in the calculation of Gross Margin.

Reeltime Rentals's Gross Margin % for the quarter that ended in Dec. 2018 is calculated as

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.

Reeltime Rentals  (OTCPK:RLTR) Gross Profit Explanation

Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.

Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %

1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key

Reeltime Rentals had a gross margin of 10.47% for the quarter that ended in Dec. 2018 => No sustainable competitive advantage

Reeltime Rentals Gross Profit Related Terms

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Reeltime Rentals (Reeltime Rentals) Business Description