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Direct Digital Holdings (Direct Digital Holdings) Intrinsic Value: Projected FCF : $0.00 (As of May. 18, 2024)


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What is Direct Digital Holdings Intrinsic Value: Projected FCF?

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company. The details of how we calculate the intrinsic value of stocks are described in detail here.

As of today (2024-05-18), Direct Digital Holdings's Intrinsic Value: Projected FCF is $0.00. The stock price of Direct Digital Holdings is $3.85. Therefore, Direct Digital Holdings's Price-to-Intrinsic-Value-Projected-FCF of today is 0.0.

The historical rank and industry rank for Direct Digital Holdings's Intrinsic Value: Projected FCF or its related term are showing as below:

DRCT's Price-to-Projected-FCF is not ranked *
in the Media - Diversified industry.
Industry Median: 0.87
* Ranked among companies with meaningful Price-to-Projected-FCF only.

Direct Digital Holdings Intrinsic Value: Projected FCF Historical Data

The historical data trend for Direct Digital Holdings's Intrinsic Value: Projected FCF can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Direct Digital Holdings Intrinsic Value: Projected FCF Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
Intrinsic Value: Projected FCF
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Direct Digital Holdings Quarterly Data
Dec19 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Intrinsic Value: Projected FCF Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only - - - - -

Competitive Comparison of Direct Digital Holdings's Intrinsic Value: Projected FCF

For the Advertising Agencies subindustry, Direct Digital Holdings's Price-to-Projected-FCF, along with its competitors' market caps and Price-to-Projected-FCF data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Digital Holdings's Price-to-Projected-FCF Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Price-to-Projected-FCF distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Price-to-Projected-FCF falls into.



Direct Digital Holdings Intrinsic Value: Projected FCF Calculation

Since the intrinsic value calculations based on Discounted Cash Flow Intrinsic Value: DCF (FCF Based), or Discounted Earnings Intrinsic Value: DCF (Earnings Based) cannot be applied to companies without consistent revenue and earnings, GuruFocus developed a valuation model based on normalized Free Cash Flow and Book Value of the company.

The details of how we calculate the intrinsic value of stocks are described in detail here.

This method smooths out the free cash flow over the past 6-7 years, multiplies the results by a growth multiple, and adds a portion of Total Stockholders Equity.

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + 0.8 * Total Stockholders Equity (most recent) ) / Shares Outstanding (Diluted Average)

In the case of negative Total Stockholders Equity, the following formula is used (see Explanation section below for the reason):

Intrinsic Value: Projected FCF = ( Growth Multiple * Free Cash Flow (6 year avg) + Total Stockholders Equity (most recent) / 0.8 ) / Shares Outstanding (Diluted Average)



Direct Digital Holdings  (NAS:DRCT) Intrinsic Value: Projected FCF Explanation

The growth multiple is capped between 8.35 and 17.74.

Total Stockholders Equity weighting is more art than science and it should always be revisited in more detail when researching a company. Weightings from 0% to 100% to more than 100% are possible. 80% was chosen as a happy median after taking the above ideas into consideration.

Direct Digital Holdings's Price-to-Intrinsic-Value-Projected-FCF for today is calculated as

Price-to-Intrinsic-Value-Projected-FCF=Share Price/Intrinsic Value: Projected FCF
=3.85/
=

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Direct Digital Holdings Intrinsic Value: Projected FCF Related Terms

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Direct Digital Holdings (Direct Digital Holdings) Business Description

Traded in Other Exchanges
N/A
Address
1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
Executives
W Keith Smith director, 10 percent owner, officer: President
Diana P Diaz officer: Interim CFO 9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Mistelle Locke director C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Maria Vilchez Lowrey officer: Chief Growth Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani 10 percent owner PO BOX 20551, COLUMBUS OH 43220
Richard Cohen director C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry director C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Susan Echard officer: Chief Financial Officer C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Mark D Walker director, 10 percent owner, officer: Chairman and CEO C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Anu Pillai officer: Chief Technology Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc 10 percent owner 1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027