GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Direct Digital Holdings Inc (NAS:DRCT) » Definitions » Pretax Margin %

Direct Digital Holdings (Direct Digital Holdings) Pretax Margin % : -2.01% (As of Dec. 2023)


View and export this data going back to 2022. Start your Free Trial

What is Direct Digital Holdings Pretax Margin %?

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. Direct Digital Holdings's Pre-Tax Income for the three months ended in Dec. 2023 was $-0.8 Mil. Direct Digital Holdings's Revenue for the three months ended in Dec. 2023 was $41.0 Mil. Therefore, Direct Digital Holdings's pretax margin for the quarter that ended in Dec. 2023 was -2.01%.

The historical rank and industry rank for Direct Digital Holdings's Pretax Margin % or its related term are showing as below:

DRCT' s Pretax Margin % Range Over the Past 10 Years
Min: -13.47   Med: -3.79   Max: 5.03
Current: 1.63


DRCT's Pretax Margin % is ranked worse than
52.36% of 1039 companies
in the Media - Diversified industry
Industry Median: 2.33 vs DRCT: 1.63

Direct Digital Holdings Pretax Margin % Historical Data

The historical data trend for Direct Digital Holdings's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Direct Digital Holdings Pretax Margin % Chart

Direct Digital Holdings Annual Data
Trend Dec19 Dec20 Dec21 Dec22 Dec23
Pretax Margin %
-13.47 -7.18 -3.79 5.03 1.63

Direct Digital Holdings Quarterly Data
Dec19 Sep20 Dec20 Mar21 Jun21 Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23
Pretax Margin % Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 4.96 -6.64 3.58 5.91 -2.01

Competitive Comparison of Direct Digital Holdings's Pretax Margin %

For the Advertising Agencies subindustry, Direct Digital Holdings's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Direct Digital Holdings's Pretax Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Direct Digital Holdings's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where Direct Digital Holdings's Pretax Margin % falls into.



Direct Digital Holdings Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

Direct Digital Holdings's Pretax Margin for the fiscal year that ended in Dec. 2023 is calculated as

Pretax Margin=Pre-Tax Income (A: Dec. 2023 )/Revenue (A: Dec. 2023 )
=2.554/157.11
=1.63 %

Direct Digital Holdings's Pretax Margin for the quarter that ended in Dec. 2023 is calculated as

Pretax Margin=Pre-Tax Income (Q: Dec. 2023 )/Revenue (Q: Dec. 2023 )
=-0.823/41.012
=-2.01 %

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Direct Digital Holdings  (NAS:DRCT) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.


Direct Digital Holdings Pretax Margin % Related Terms

Thank you for viewing the detailed overview of Direct Digital Holdings's Pretax Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.


Direct Digital Holdings (Direct Digital Holdings) Business Description

Traded in Other Exchanges
N/A
Address
1177 West Loop South, Suite 1310, Houston, TX, USA, 77027
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem.
Executives
W Keith Smith director, 10 percent owner, officer: President
Diana P Diaz officer: Interim CFO 9220 KIRBY DRIVE SUITE 500, HOUSTON TX 77054
Mistelle Locke director C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH, SUITE 1310, HOUSTON TX 77027
Maria Vilchez Lowrey officer: Chief Growth Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUTH STE 1310, HOUSTON TX 77027
Timothy Grittani 10 percent owner PO BOX 20551, COLUMBUS OH 43220
Richard Cohen director C/O DUNE ENERGY, INC., TWO SHELL PLAZA, 777 WALKER STREET, SUITE 2300, HOUSTON TX 77002
Antoinette Renee Leatherberry director C/O ZOETIS INC., 10 SYLVAN WAY, PARSIPPANY NJ 07054
Susan Echard officer: Chief Financial Officer C/O TRINITY CAPITAL INC., 3075 WEST RAY ROAD, SUITE 525, CHANDLER AZ 85226
Mark D Walker director, 10 percent owner, officer: Chairman and CEO C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Anu Pillai officer: Chief Technology Officer C/O DIRECT DIGITAL HOLDINGS, INC., 1233 WEST LOOP SUITE 1170, HOUSTON TX 77027
Direct Digital Management, Llc 10 percent owner 1233 WEST LOOP S., SUITE 1170, HOUSTON TX 77027