Rocket Fuel (Rocket Fuel) Net Margin % : -20.05% (As of Jun. 2017)

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What is Rocket Fuel Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. Rocket Fuel's Net Income for the three months ended in Jun. 2017 was $-18.2 Mil. Rocket Fuel's Revenue for the three months ended in Jun. 2017 was $90.7 Mil. Therefore, Rocket Fuel's net margin for the quarter that ended in Jun. 2017 was -20.05%.

The historical rank and industry rank for Rocket Fuel's Net Margin % or its related term are showing as below:

FUEL's Net Margin % is not ranked ^*
in the Media - Diversified industry.
Industry Median: 1.5
* Ranked among companies with meaningful Net Margin % only.

Rocket Fuel Net Margin % Historical Data

The historical data trend for Rocket Fuel's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocket Fuel Net Margin % Chart

Rocket Fuel Annual Data

Trend

Dec11

Dec12

Dec13

Dec14

Dec15

Dec16

Net Margin %

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-9.70

-8.70

-15.74

-45.61

-14.40

Rocket Fuel Quarterly Data
	Sep12	Dec12	Mar13	Jun13	Sep13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17
Net Margin %	Get a 7-Day Free Trial															-14.27	-9.78	-14.01	-23.61	-20.05

Competitive Comparison of Rocket Fuel's Net Margin %

For the Advertising Agencies subindustry, Rocket Fuel's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

Rocket Fuel's Net Margin % Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Rocket Fuel's Net Margin % distribution charts can be found below:

* The bar in red indicates where Rocket Fuel's Net Margin % falls into.

Rocket Fuel Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

Rocket Fuel's Net Margin for the fiscal year that ended in Dec. 2016 is calculated as

Net Margin	=	Net Income (A: Dec. 2016 )	/	Revenue (A: Dec. 2016 )
	=	-65.695	/	456.263
	=	-14.40 %

Rocket Fuel's Net Margin for the quarter that ended in Jun. 2017 is calculated as

Net Margin	=	Net Income (Q: Jun. 2017 )	/	Revenue (Q: Jun. 2017 )
	=	-18.197	/	90.747
	=	-20.05 %

Rocket Fuel (NAS:FUEL) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

Rocket Fuel Net Margin % Related Terms

Thank you for viewing the detailed overview of Rocket Fuel's Net Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

Rocket Fuel (Rocket Fuel) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Rocket Fuel Inc (NAS:FUEL) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

Website

http://www.rocketfuel.com

Rocket Fuel Inc is a US-based technology company focusing on digital marketing. The company offers a predictive marketing platform designed to help marketers and their agencies connect with consumers through digital media. Services provided by the company are organized into two platforms Demand Side Platform (DSP) and Data Management Platform (DMP). The integrated platform of DSP plus DMP solutions are designed to deliver and optimize media spend to engage consumers across addressable channels-including display, mobile, video, social, and television, and across addressable devices, including tablets, personal computers, set-top boxes, television, and mobile phones. The company operates its business in the US and other countries. Most of the company's revenue is generated from the US.

Executives

Susan L Bostrom	director
John Jasper Lewis	director	C/O NIELSEN N.V., 85 BROAD STREET, NEW YORK NY 10004
Codd Ronald E F	director	C/O INTERWOVEN INC, 803 11TH AVE, SUNNYVALE CA 94089
Clark M Kokich	director	506 SECOND AVE 9TH FLOOR, SEATTLE WA 98104
William W. Ericson	director, 10 percent owner	777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Jonathan D Feiber	10 percent owner	3000 SAND HILL ROAD BLDG 1, MENLO PARK CA 94025
Mdv Ix Lp	10 percent owner	777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Ninth Mdv Partners, L.l.c.	10 percent owner	777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Henrik Gerdes	officer: Interim CFO	1900 SEAPORT BLVD, REDWOOD CITY CA 94063
Rex S Jackson	officer: Chief Financial Officer	C/O SYMYX TECHNOLOGIES, INC., 3100 CENTRAL EXPRESSWAY, SANTA CLARA CA 95051
Cal R Hoagland	officer: Interim CFO	15827 POPPY LANE, MONTE SERENO CA 95030

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