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Rocket Fuel (Rocket Fuel) Scaled Net Operating Assets : 0.28 (As of Jun. 2017)


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What is Rocket Fuel Scaled Net Operating Assets?

Scaled Net Operating Assets (SNOA) is calculated as the difference between operating assets and operating liabilities, scaled by lagged total assets.

Rocket Fuel's operating assets for the quarter that ended in Jun. 2017 was $189.2 Mil. Rocket Fuel's operating liabilities for the quarter that ended in Jun. 2017 was $115.2 Mil. Rocket Fuel's Total Assets for the quarter that ended in Mar. 2017 was $266.7 Mil. Therefore, Rocket Fuel's scaled net operating assets (SNOA) for the quarter that ended in Jun. 2017 was 0.28.


Rocket Fuel Scaled Net Operating Assets Historical Data

The historical data trend for Rocket Fuel's Scaled Net Operating Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

Rocket Fuel Scaled Net Operating Assets Chart

Rocket Fuel Annual Data
Trend Dec11 Dec12 Dec13 Dec14 Dec15 Dec16
Scaled Net Operating Assets
Get a 7-Day Free Trial 1.21 0.75 1.23 0.26 0.26

Rocket Fuel Quarterly Data
Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16 Sep16 Dec16 Mar17 Jun17
Scaled Net Operating Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.38 0.36 0.29 0.30 0.28

Competitive Comparison of Rocket Fuel's Scaled Net Operating Assets

For the Advertising Agencies subindustry, Rocket Fuel's Scaled Net Operating Assets, along with its competitors' market caps and Scaled Net Operating Assets data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Rocket Fuel's Scaled Net Operating Assets Distribution in the Media - Diversified Industry

For the Media - Diversified industry and Communication Services sector, Rocket Fuel's Scaled Net Operating Assets distribution charts can be found below:

* The bar in red indicates where Rocket Fuel's Scaled Net Operating Assets falls into.



Rocket Fuel Scaled Net Operating Assets Calculation

Scaled Net Operating Assets (SNOA) is calculated as the difference between operating assets and operating liabilities, scaled by lagged total assets.

Rocket Fuel's Scaled Net Operating Assets (SNOA) for the fiscal year that ended in Dec. 2016 is calculated as

Scaled Net Operating Assets (SNOA)(A: Dec. 2016 )
=(Operating Assets (A: Dec. 2016 )-Operating Liabilities (A: Dec. 2016 ))/Total Assets (A: Dec. 2015 )
=(218.677-129.314)/347.054
=0.26

where

Operating Assets(A: Dec. 2016 )
=Total Assets - Cash, Cash Equivalents, Marketable Securities
=302.701 - 84.024
=218.677

Operating Liabilities(A: Dec. 2016 )
=Total Liabilities - Long-Term Debt & Capital Lease Obligation - Short-Term Debt & Capital Lease Obligation
=215.55 - 6.721 - 79.515
=129.314

Rocket Fuel's Scaled Net Operating Assets (SNOA) for the quarter that ended in Jun. 2017 is calculated as

Scaled Net Operating Assets (SNOA)(Q: Jun. 2017 )
=(Operating Assets (Q: Jun. 2017 )-Operating Liabilities (Q: Jun. 2017 ))/Total Assets (Q: Mar. 2017 )
=(189.169-115.2)/266.743
=0.28

where

Operating Assets(Q: Jun. 2017 )
=Total Assets - Cash, Cash Equivalents, Marketable Securities
=251.525 - 62.356
=189.169

Operating Liabilities(Q: Jun. 2017 )
=Total Liabilities - Long-Term Debt & Capital Lease Obligation - Short-Term Debt & Capital Lease Obligation
=198.176 - 4.722 - 78.254
=115.2

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.


Rocket Fuel Scaled Net Operating Assets Related Terms

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Rocket Fuel (Rocket Fuel) Business Description

Traded in Other Exchanges
N/A
Address
Rocket Fuel Inc is a US-based technology company focusing on digital marketing. The company offers a predictive marketing platform designed to help marketers and their agencies connect with consumers through digital media. Services provided by the company are organized into two platforms Demand Side Platform (DSP) and Data Management Platform (DMP). The integrated platform of DSP plus DMP solutions are designed to deliver and optimize media spend to engage consumers across addressable channels-including display, mobile, video, social, and television, and across addressable devices, including tablets, personal computers, set-top boxes, television, and mobile phones. The company operates its business in the US and other countries. Most of the company's revenue is generated from the US.
Executives
Susan L Bostrom director
John Jasper Lewis director C/O NIELSEN N.V., 85 BROAD STREET, NEW YORK NY 10004
Codd Ronald E F director C/O INTERWOVEN INC, 803 11TH AVE, SUNNYVALE CA 94089
Clark M Kokich director 506 SECOND AVE 9TH FLOOR, SEATTLE WA 98104
William W. Ericson director, 10 percent owner 777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Jonathan D Feiber 10 percent owner 3000 SAND HILL ROAD BLDG 1, MENLO PARK CA 94025
Mdv Ix Lp 10 percent owner 777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Ninth Mdv Partners, L.l.c. 10 percent owner 777 MARINERS ISLAND BOULEVARD, SUITE 550, SAN MATEO CA 94404
Henrik Gerdes officer: Interim CFO 1900 SEAPORT BLVD, REDWOOD CITY CA 94063
Rex S Jackson officer: Chief Financial Officer C/O SYMYX TECHNOLOGIES, INC., 3100 CENTRAL EXPRESSWAY, SANTA CLARA CA 95051
Cal R Hoagland officer: Interim CFO 15827 POPPY LANE, MONTE SERENO CA 95030

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