10-Year Return on Invested Incremental Capital (10-Year ROIIC %) measures the change in earnings as a percentage of change in investment over 10-year.
Rocket Fuel does not have enough data to calculate 10-Year ROIIC %.
Rocket Fuel 10-Year ROIIC % Historical Data
The historical data trend for Rocket Fuel's 10-Year ROIIC % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Rocket Fuel's 10-Year ROIIC %
For the Advertising Agencies subindustry, Rocket Fuel's 10-Year ROIIC %, along with its competitors' market caps and 10-Year ROIIC % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Rocket Fuel's 10-Year ROIIC % Distribution in the Media - Diversified Industry
For the Media - Diversified industry and Communication Services sector, Rocket Fuel's 10-Year ROIIC % distribution charts can be found below:
* The bar in red indicates where Rocket Fuel's 10-Year ROIIC % falls into.
Rocket Fuel 10-Year ROIIC % Calculation
Rocket Fuel's 10-Year ROIIC % for the quarter that ended in Dec. 2016 is calculated as:
10-Year ROIIC %
=
10-Year Incremental Net Operating Profit After Taxes (NOPAT)**
/
10-Year Incremental Invested Capital**
=
( -58.7212758 (Dec. 2016) - (Dec. 2006) )
/
( 171.234 (Dec. 2016) - (Dec. 2006) )
=
/
=
N/A%***
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
** Annual data of NOPAT and Invested Capital was used to calculate 10-Year ROIIC %.
*** Please be aware that the ROIIC (Return on Invested Capital) calculations are based on company-level data using the primary share class. The calculated data provided is for demonstration purposes and may slightly differ from the results displayed in the title due to potential variations caused by currency exchange rate differences throughout the year.
Return on Incremental Invested Capital (ROIIC) is an extension of Return on Investment Capital (ROIC). ROIC % tells investors how efficiently that profitability is earned per dollar of company capital. ROIIC narrows the focus even further and shows how profitable each additional unit of capital investment could be. ROIIC % is a more powerful metric than ROIC because it measures how much money the company can generate going forward on future capital investments.
High ROIIC is generally an indication that your business is capital efficient or has a higher operating leverage.
Be Aware
It's important to keep in mind that when tracking ROIIC, the metric is better suited to forecasting the trend of future returns rather than measuring current return on investment.
Rocket Fuel 10-Year ROIIC % Related Terms
Thank you for viewing the detailed overview of Rocket Fuel's 10-Year ROIIC % provided by GuruFocus.com. Please click on the following links to see related term pages.
Rocket Fuel Inc is a US-based technology company focusing on digital marketing. The company offers a predictive marketing platform designed to help marketers and their agencies connect with consumers through digital media. Services provided by the company are organized into two platforms Demand Side Platform (DSP) and Data Management Platform (DMP). The integrated platform of DSP plus DMP solutions are designed to deliver and optimize media spend to engage consumers across addressable channels-including display, mobile, video, social, and television, and across addressable devices, including tablets, personal computers, set-top boxes, television, and mobile phones. The company operates its business in the US and other countries. Most of the company's revenue is generated from the US.
Quick Browse
Personalize
Premium Gurus 
Create New Portfolio
Portfolio Contest
FUEL has been successfully added to your 